ZUR356 Social media - theory and practice

Faculty of Social Studies
Spring 2009
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Adam Zbiejczuk (lecturer)
Mgr. Pavol Fabuš (seminar tutor)
Mgr. Adam Javůrek (seminar tutor)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Drahomíra Soldánová
Timetable
each even Wednesday 12:00–15:40 PC54
Prerequisites (in Czech)
SMER(DIG)||SMER(DIG)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
Kurz se ve třech blocích věnuje socio-kulturním aspektům sociálních médií, praktickým ukázkám a práci s jednotlivým internetovými službami.
Syllabus
  • Bloc 1: theoretical part consisting of an explanation of networks and networking effects, the history of predecessors of social media, the issues of elite (one-to-many) versus amateur (many-to-many) production, the theory of the “long tail”, and the criticism of social media and their artistic reflection. Bloc 2: In more detail, it focuses on selected types of amateur production (blogs and civil journalism), as well as the transformation of the concepts of intellectual property and privacy in the era of social media. Bloc 3: It presents the specific examples of services which tend to be labelled as the web 2.0 (for example del.icio.us or last.fm). Discussion about the possibilities to create virtual identities and communities, the importance of search engines, and samples of practical use of projects in the academic and personal everydayness. Viral marketing and new business models.
Literature
  • Lessig, Lawrence: Free Culture. New York: Penguin Press, 2004
  • Benkler, Yochai: The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven, London: Yale University Press, 2006.
  • Zbiejczuk, Adam: Web 2.0 - charakteristiky a služby. 2007
  • Barabási, Albert-László: V pavučině sítí. Praha: Paseka, 2005.
  • Scholz, T. (2005) The Participatory Challenge. In: Krysa, J. ed. Curating Immateriality. DATA browser 3. New York, Autonomedia. p.
  • Gillmor, Dan: We the Media. 2004
  • Anderson, Chris: The Long Tail. Wired 10/04.
  • Crosbie, Vin. What is 'New Media'? 2006
  • Lanier, Jaron: Digital Maoism: The Hazards of the New Online Collectivism. Edge.org, 2006
Assessment methods
Lecture and seminar. Credit: Conditions for awarding the credit: participating in all the three blocs, participating in the interactive outputs to be specified during the semester (registering wit selected services and their use), and submitting the final written assignment.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2008, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2016, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2009, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2009/ZUR356