POL510 Electoral Campaigns

Faculty of Social Studies
Spring 2016
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Thu 9:45–11:15 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of the course students should be able to: understand and estimate effects of various means and techniques used by political actors. They will learn how to critically evaluate and use appropriate methods of successful campaigning.
Syllabus
  • 1. Introduction and information about the course, required readings 2. How to plan a successful campaign? (workshop) 3. Pre-electoral polls 4. Communication tools for campaigns (workshop) 5. Fundraising, volunteers, GOTV 6. Branding - politics as a brand? 7. Negative campaigning and crisis management 8. Spin doctoring 9. The role of professional consultants 10. Political vs. Social Campaigns 11. Electoral Advertisements
Literature
  • Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
  • MARK, David. Going dirty : the art of negative campaigning. Lanham: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. info
  • LAU, Richard R. and David P. REDLAWSK. How voters decide : information processing during election campaigns. Cambridge: Cambridge University Press, 2006, xvii, 344. ISBN 052161306X. info
  • Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. info
  • Public communication campaigns. Edited by Ronald E. Rice - Charles K. Atkin. 3rd ed. Thousand Oaks: SAGE Publications, 2001, xi, 428. ISBN 0761922067. info
  • ATHERTON, N. M. Electron spin resonance : theory and applications. Chichester: Ellis Horwood Limited, 1973, 438 s. ISBN 0470-03600-1. info
Teaching methods
lectures, class discussion, required reading, drills, workshops
Assessment methods
written assignment (max. 30 points), 2 written exam (partial and final, max. 20 and 50 points) to pass students needs 59 points.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: Doporučeno absolvování předmětu POL505
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2017, Spring 2018, Spring 2019.
  • Enrolment Statistics (Spring 2016, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2016/POL510