ZUR409 Television and its audiences in everyday life + Rating analysis

Faculty of Social Studies
Spring 2016
Extent and Intensity
2/2. 12 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 13:30–15:00 AVC, Wed 15:15–16:45 PC54, Wed 17:00–18:30 PC54
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
In this course we shall consider how studies in media and especially televison audiences shown that media and everyday life are intertwined. We shall address theoretical and empirical approaches (for example Ang, Fiske, Gray, Hall, Morley, Lull, Ang and so on) to the study of television audiences in order to show how people fit television into their biographies. The course will provide introduction to audience research with stress on qualitative, ethnografic research too. We will try to examine a range of viewing habits from different parts of the world. To consider factors such as age, gender and material status in relation to audiences, and asses how theese factors influence our consumption of television. Course outline: Introduction to television and sociological theory of everyday life/ television and construction of ontological security/ the field of media audience research/ ethnographic media audience research/ television as a socio-technical system and its users/ the role of television in the family/ television viewing as a form of consumption/ television narativity/ public television broadcasting. At the end of the course students should be able to: 1/ understand the basic teachings of the role of television in the modernity 2/ summarize theory of everyday life 3/ characterize the theory of media audiences 4/ differentiate selected television s genres and formates
Syllabus
  • 1/ Theories of everyday life: basic definition
  • 2/ Television and modernity
  • 3/ Functions of television: television and ontological security
  • 4/ Television in home teritories
  • 5/ Television as a member of family
  • 6/ Television narativity I.: soap opera
  • 7/ Television narativity I.: reality TV
  • 8/ Audience research I. : behavioral and critical paradigm
  • 9/ Audience research II.: theories of dominant text
  • 10/ Audience research III.: „ethnographic turn"
  • 11/ Post-critical paradigm
  • 12/ Audience as media construct
  • 13/ Television and public service
Literature
  • Smith, A.: Television: An International History. Sage 1998.
  • Abercrombie, N., Longhurst, B.: Audiences. Sage 1998.
  • Thompson, J. B.: Média a modernita. Sociální teorie médií. Karolinum, 2004.
  • Ang, I.: Watching Dallas. Soap opera and melodramatic imagination. Routledge 1985.
  • Postman, N.: Ubavit se k smrti. Mladá fronta, 1999.
  • Bourdieu, P.: O televizi. Doplněk, 2002.
  • Meyrowitz, J.: Všude a nikde. Vliv elektronických médií na sociální chování. Karolinum, Praha, 2006.
  • Alasuutari, P.: Rethinking the Media Audience: The New Agenda 1999.
  • Morley, D: Family Television: Cultural Power and Domestic Leisure. Routledge 1986
Teaching methods
lectures, class discussion
Assessment methods
The course comes in the form twelve two hour sessions that involve a combination of lectures and seminars. Students must be prepared to talk about and critically discuss the material you have read.
Assesment: written formal essay 2000 - 2500 words, final written test.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: pro studenty 2. semestru magisterského studia platí podmínka absolvovat před zapsáním tohoto kurzu kurz ZUR402. Přednostní právo účasti mají studenti mediálních studií a žurnalistiky i v případě, že se přihlásí později než studenti jiných oborů.
Teacher's information
http://www.fss.muni.cz/struktura/katedry/medzur/denni/volek/
The course is also listed under the following terms Spring 2001, Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015.
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