FSS:HEN629 Environmental issues - Course Information
HEN629 Communication of environmental issues with the public
Faculty of Social StudiesSpring 2017
- Extent and Intensity
- 2/0/0. 8 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- PhDr. Jan Krajhanzl, Ph.D. (lecturer)
- Guaranteed by
- doc. Mgr. Bohuslav Binka, Ph.D.
Department of Environmental Studies – Faculty of Social Studies
Contact Person: Ing. Veronika Išová
Supplier department: Department of Environmental Studies – Faculty of Social Studies - Timetable
- each odd Wednesday 11:30–15:00 M117
- Prerequisites
- The course is designed for students, who are interested in environmental communication and public education, who can read in english, who like to create, analyse, debate, play and work intensively during the course to learn how to reach the widest possible public with environmental protection issues.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20 - fields of study / plans the course is directly associated with
- Environmental Studies (programme FSS, N-HE)
- Environmental Humanities (programme FSS, N-HE3)
- Course objectives
- Students:
1. Know a specifity of environmental communication.
2. Are oriented in a recent research and in a discussion in the field of environmental communication.
3. Can prepare public education campaign supporting environmental behavior change or branding of environmental NGOs.
4. Know, where to find more resources for study and work. - Syllabus
- 1. How to communicate environmental issues to the public? Psychological difficulties of environmental communication. Preparation of the campaign. Choosing the objectives. Ethical considerations.
- 2. How to identify a target group? Persona. Segmentation. Positioning. Research methods.
- 3. How people think and make decisions in environmental protection? Elaboration Likelihood Model. Priming. The theory of social reasoning. Fear and defense mechanisms. Inoculation theory.
- 4. How to deepen environmental attitudes? Intrinsic value. Problem Awareness. Subjective/social norm. Moral norm. Self-efficacy, locus of control. Environmental conflicts.
- 5. How to strengthen the relationship between environmental organizations and the public? Image of ecologists in the Czech Republic.
- 6. How to promote environmental behavior change? Strategy to support proenvironmental behavior. Applied behavioral analysis. Community-based Social Marketing. Nudge.
- Literature
- recommended literature
- BONAR, Scott A. The Conservation Professional's Guide to Working with People. Island Press, 2007.
- • TYSON, Ben; Hurd, Mercedes. Social Marketing Environmental Issues. New York, Bloomington : iUniverse, 2009.
- LEFEBRE, Craig R. Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment. Jossey-Bass, 2013.
- KRAJHANZL, Jan. Dobře utajené emoce a problémy životního prostředí. Brno: Lipka, 2012.
- KEARNEY, Albert J. Understanding applied behavior analysis : an introduction to ABA for parents, teachers, and other professionals. London: Jessica Kingsley Publishers, 2007.
- • KRAJHANZL, Jan, ZAHRADNÍKOVÁ, Šárka, RUT, Ondřej. Možnosti spolupráce s veřejností (nejen) při ochraně životního prostředí [online]. Zelený kruh, 2010. [cit. 2012-04-22]. Dostupný z
. - ALBERTO, Paul A. and Anne C. TROUTMAN. Applied behavior analysis for teachers. Ninth edition. Boston: Pearson, 2013, xiv, 456. ISBN 9780132925266. info
- MCKENZIE-MOHR, Doug. Social marketing to protect the environment : what works. Thousand Oaks: SAGE Publications, 2012, xiv, 237. ISBN 9781412991292. info
- Communication skills for conservation professionals. Edited by Susan Kay Jacobson. 2nd ed. Washington, D.C.: Island Press, 2009, xiii, 461. ISBN 9781597269438. info
- Teaching methods
- Teamwork, problem tasks solving, lectures and presentations, examples of good and bad practices, discussion, individual readings and homework, sharing of experiences.
- Assessment methods
- Active participation (only one absence is possible), homework, project and exam, which will be focused on examination of acquired knowledge and its application.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course is taught annually.
- Enrolment Statistics (Spring 2017, recent)
- Permalink: https://is.muni.cz/course/fss/spring2017/HEN629