POL577 Branding in politics

Faculty of Social Studies
Spring 2017
Extent and Intensity
1/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Department of Political Science – Faculty of Social Studies
Timetable
Mon 13:30–15:00 U53
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of the course students should be able to understand what brand is, how it works and how to use it. They will be able to "deconstruct" or analyze branding strategies of commercial and non-commercial (cities, politicians, political parties) institutions.
Syllabus
  • 1. Introduction to branding 2. Brand value and brand equity 3. Brand personality, brand mapping concept 4. (Creating a) brand in politics I 5. (Creating a) brand in politics II 6. Branding in the non-commercial sphere 7. Archetyping 8 - 10. Case studies
Teaching methods
lectures, class discussions
Assessment methods
Active class participation, semester paper, final exam
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2018, Spring 2019.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2017/POL577