ZUR393q Trends of Digital Technology and Smart Media

Faculty of Social Studies
Spring 2017
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Katalin Fehér (lecturer), Mgr. Pavel Sedláček (deputy)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 8:00–9:30 Studio 527
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
COURSE OBJECTIVES • To achieve an understanding of the digital/smart environments and services via terms, theories, trends and case studies • To support making correct analysis in new media with social-cultural-business consequences • To provide a guide for digital carrier planning; OVERVIEW: Digital technology and digital culture have become an essential research field. This course provides a case-based introduction to digital macro trends with new media application. Students learn to analyse phenomena of digital trends, to simulate a new media project, and also, to plan their own digital identity vision. At the end of the course they will understand the digital/smart environments and services via terms, theories, trends and practices in a social-cultural-business embeddedness; SUGGESTED ACADEMIC SOURCES • Flew, T. (2014) New Media. An Introduction. 4th Edition, Oxford University Press. • Fuchs, C. (2017) Social Media: A Critical Introduction, 2nd Ed., Sage. • Hjarvard S (2013) The Mediatization of Culture and Society, Routledge. • Jenkins, H. (2013). Spreadable media, NYU Press. • Knaflic, C. N. (2015) Storytelling with Data, Wiley. • Manovich, L. (2002) The language of new media, MIT Press. • Novice, B. S. (2015) Smart Citizens, Smarter State: The Technologies of Expertise and the Future of Governing, Harvard University Press. • Pariser, E. (2012) The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, Penguin Books. Suggested trend reports • Gartner (2016) Gartner hype cycle. Online: http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp • Ericsson (2015) 10 hot customer trends. Online: http://www.ericsson.com/res/docs/2014/consumerlab/ericsson-consumerlab-10-hot-consumer-trends-2015.pdf • Edelman (2017) Digital in 2017. Making business in a changing World Online: http://edelmandigital.com/trends/ • Ericsson (2016) Operational principles. Online: http://www.slideshare.net/Ericsson/operational-principal-brochure • Forbes (2017) Top 10 Trends That Will Transform Digital Marketing In 2017. Online: http://www.forbes.com/sites/kateharrison/2017/01/09/top-10-trends-that-will-transform-digital-marketing-in-2017/#f4957f5758ab • Social@Ogilvy (2016) Key Digital Trends for 2017. Online: http://www.slideshare.net/socialogilvy/key-digital-trends-for-2017 • The Pew Research Center (2012) Privacy management on social media sites. Online: http://www.pewinternet.org/2012/02/24/privacy-management-on-social-media-sites/ • World Economic Forum (2016) The Future of Jobs. Online: http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
Syllabus
  • 1. Introduction 2. Snapshot & framework 3. Digital trends and hype cycles 4. Open world and smart environments 5. Presentation: analysis of digital best practice 6. An overview of new media 7. Online journalism and PR 8. Remixed media 9. VR & AR 10. Presentation: analysis of new media case study 11. Digital footprints 12. Summary and future vision 13. Presentation: digital carrier planning
Teaching methods
• Lectures • Individual/pair/group work • Discussions of relevant issues tackled in the lectures and presentations • Student verbal presentations with submitted short ppt/prezi/keynote documents
Assessment methods
• Attendance and active participation in seminars • Verbal presentation: analysis of digital best practice • Verbal presentation: analysis of new media case study • Verbal presentation: digital carrier planning • Submitted presentation documents with details and argumentation Course Assignments and Grade Percentages • Assignment #1: Presentation: analysis of digital best practice – 30% • Assignment #2: Presentation: analysis of new media case study – 30% • Assignment #3: Presentation: digital carrier planning – 40% • A - 91-100% B - 81-90% C - 71-80% D - 61-70% E - 51-60% F - 0-50%
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught only once.
The course is also listed under the following terms Spring 2018, Spring 2019.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2017/ZUR393q