FSS:POL490 Campaigning - Course Information

POL490 Campaigning - theory and use - interacting workshop

Extent and Intensity

1/1/0. 6 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (lecturer)

Guaranteed by

prof. PhDr. Stanislav Balík, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies

Timetable

Thu 15:15–18:30 U41

Prerequisites

Students are supposed to have at least basic information from political science and electoral campaign fields that will be further developed and tested in a simulated campaign.

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40

fields of study / plans the course is directly associated with

• Political Science (programme FSS, N-PL)

Course objectives

Students will learn how to cooperate in teams and how to divide responsibilities. Within the group, they will propose, plan, discuss and formulate electoral campaign plan for their candidate. The campaign will be later executed. They will compete for votes of (other) students of the department of political science. As a part of the course, they will train under the guidance of professionals their leadership, rhetorical and organizational skills.

Learning outcomes

Students will be able to: - work in (small) teams; - divide powers and responsibilities; - plan and execute a project; - present their messages in public; - to critically evaluate a project.

Syllabus

• 1. Electoral market and how to analyze it 2. Campaign team - roles, responsibilities, and powers 3. Candidate / Product - personality, presentation, positioning and content 4. Strategy of the campaign 5. Communication mix 6. Social media in election campaigns 7. Spots and GOTV 8. Communication/media training 9. Final debate of the candidates

Literature

recommended literature
• FUSCO, Peter J. Running, how to design and execute a winning conservative campaign. 2nd ed. [New York]: [s.n.], 2010, iv, 283. ISBN 9781440421914. info
• SHEA, Daniel M. and Michael John BURTON. Campaign craft : the strategies, tactics, and art of political campaign management. 3rd ed. Westport, Conn.: Praeger Publishers, 2006, xvi, 235. ISBN 0275990044. info
• BRADER, Ted. Campaigning for hearts and minds : how emotional appeals in political ads work. Chicago: University of Chicago Press, 2006, xvi, 280. ISBN 0226069893. info
• Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
• MARK, David. Going dirty : the art of negative campaigning. Lanham: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. info
• Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. info
• SHAW, Catherine M. The campaign manager : running and winning local elections. 3rd ed. Boulder, Colo.: Westview Press, 2004, xvi, 399. ISBN 0813342228. URL info
• STONECASH, Jeffrey M. Political polling : strategic information in campaigns. Lanham, Md.: Rowman & Littlefield, 2003, x, 169. ISBN 074252552X. info

Teaching methods

lectures, workshops, presentations by campaign professionals, class discussion, simulation

Assessment methods

Active participation in the classes, interim tasks (to write a press release; to manage a Facebook page; to write a TV spot script); interim feedback; submission of complete campaign documentation.

Language of instruction

Czech

Further Comments

Study Materials
The course is taught annually.

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/fss/spring2018/POL490