ZUR589p Introduction to the Political Economy of Media

Faculty of Social Studies
Spring 2018
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Monika Metyková, Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 3. 4. 15:15–18:30 P22, Wed 4. 4. 11:30–15:00 U33, Thu 5. 4. 15:15–18:30 M117, Fri 6. 4. 13:30–16:45 U53
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
The course introduces students to political economy approaches to the study of media and mediated communication. A political economy approach is characterized by the study of social relations, above all power relations, that constitute the production, distribution and consumption of resources, in the case of this course particularly focussing on communication resources. We will explore how the communication business operates, for example, how communications products move through a chain of producers to wholesalers, retailers, and, finally consumers, whose purchases, rentals, and attention are fed back into new processes of production. We will also explore political and economic processes that impact on the media, such as funding models and regulatory frameworks. Throughout we will analyze the ways in which the unequal distribution of material and symbolic resources impact on communication activities and how the funding and organization of cultural products influence the range of discourses and representations as well as access to these.
Assessment methods
There are two main assessments on this course, a commodity analysis (2,000 words) and a corporation profile (1,000 words). We will discuss the assessments in detail in Session 6, if you can’t come to Session 6, please talk to me while I am in Brno or email me for advice on your assessments. You will also find more details about the assessments further in course syllabus. Please remember to confirm your choice of a commodity and a corporation with me.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught only once.
The course is also listed under the following terms Spring 2016, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2018, recent)
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