ZURb1616 Digital Trends and New-Smart-AI Media

Faculty of Social Studies
Spring 2021
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Pavlína Brabcová (seminar tutor)
Katalin Fehér (seminar tutor)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Wed 14:00–15:40 Studio 527
Prerequisites (in Czech)
! ZUR393q Trends of Digital Technology
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 1/20
fields of study / plans the course is directly associated with
there are 35 fields of study the course is directly associated with, display
Course objectives (in Czech)
Smart environments and AI-based services are shaping the new media trends. This course provides a project-based introduction into the contemporary digital media. Students will understand the engines of digital transformation via emerging technologies and their social-cultural adaptations. The ultimate goal is to prepare the participants for their tech-media related future jobs on media, journalism, marketing or PR as upcoming trends.
Learning outcomes (in Czech)
Students will be able to:
understand digital transformation
analyse the emerging digital technologies in social-cultural context
manage New-smart-AI media-based productions
develop the critical approaches on contemporary digital media
Syllabus (in Czech)
  • Introduction
  • Digital transformation in society, culture and business Trends in digital media
  • Project work: new media service
  • Project presentation: new media production
  • Trends in smart services
  • Project work: smart media services
  • Project presentation: smart media production
  • Trends in AI technology
  • Project work: AI-based media services
  • Project presentation: AI-based media production
  • Summary and feedback
Teaching methods (in Czech)
lecture and seminar
Assessment methods (in Czech)
Project presentation in teamwork: new media production - 30%
Project presentation in teamwork: smart media production - 30%
Project presentation in teamwork: AI-based media production - 40%
Language of instruction
English
Further Comments
Study Materials
The course is taught only once.
The course is also listed under the following terms Spring 2022, Spring 2023.
  • Enrolment Statistics (Spring 2021, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2021/ZURb1616