VPLn4478 Strategic Planning for Public and Social Goals

Faculty of Social Studies
Spring 2023
Extent and Intensity
1/1/0. 12 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Iveta Zelenková, Ph.D. (lecturer)
Guaranteed by
Mgr. Iveta Zelenková, Ph.D.
Department of Social Policy and Social Work – Faculty of Social Studies
Supplier department: Department of Social Policy and Social Work – Faculty of Social Studies
Timetable
Tue 18:00–19:40 U53
Prerequisites (in Czech)
! SPRn4478 Strategic Planning && SOUHLAS
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 12 student(s).
Current registration and enrolment status: enrolled: 2/12, only registered: 0/12
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
The aim of the course is (1) to acquaint students with the process of strategic planning for public purposes. (2) Students gain knowledge of various organizational and social contexts for strategy development. (3) They will be able to analyze strategic planning needs in both public and private nonprofit organizations and apply this knowledge and skills in various organizational and social contexts.
Learning outcomes
Analyze the internal and external conditions for strategy development; application of appropriate methods of strategic analysis in an organizational context; elaboration of an individual project of a strategic plan for non-profit organization.
Syllabus
  • 1. What is strategy and strategic planning. 2. Strategic management as a group of processes. 3. Strategic analysis, tools and procedures I. 4. Strategic analysis, tools and procedures II. 5. Formulation of strategic issues and strategy. 6. Strategy implementation and organizational design. 7. Change management and strategic HR leadership in the organization. 8. Project management. 9. Applying risk management to strategy implementation. 10. Effectiveness, efficiency and monitoring and evaluation of programme and project implementation and results. 11. Presentation of individual and organizational strategy I. 12. Individual and organisational strategy presentation II.
Literature
    required literature
  • FOTR, Jiří, Emil VACÍK, Miroslav ŠPAČEK and Ivan SOUČEK. Úspěšná realizace strategie a strategického plánu. První vydání. Praha: Grada Publishing, 2017, 318 stran. ISBN 9788027104345. URL info
  • LAMPEL, Joseph, Henry MINTZBERG, James Brian QUINN and Sumantra GHOSHAL. The strategy process : concepts, contexts, cases. Fifth edition. Harlow, England: Pearson, 2014, xxi, 722. ISBN 9780273716280. info
  • BRYSON, John M. Strategic planning for public and nonprofit organizations : a guide to strengthening and sustaining organizational achievement. 4th ed. San Francisco: Jossey-Bass, 2011, xxviii, 54. ISBN 9780470392515. info
  • GRASSEOVÁ, Monika, Radek DUBEC and David ŘEHÁK. Analýza v rukou manažera : 33 nejpoužívanějších metod strategického řízení. Vyd. 1. Brno: Computer Press, 2010, 325 s. ISBN 9788025126219. info
  • MINTZBERG, Henry. Tracking strategies : ... toward a general theory. Oxford: Oxford university press, 2007, xv, 405. ISBN 9780199228508. info
  • TOMPKINS, Jonathan R. Organization theory and public management. Belmont, CA: Thomson Wadsworth, 2005, xv, 416. ISBN 053417468X. URL info
Teaching methods
reading, lectures, seminar discussions, seminar assignments, seminar papers and presentations
Assessment methods
ongoing assignments, 2x written test, 3x individual study project, oral exam
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2024, Spring 2025.
  • Enrolment Statistics (Spring 2023, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2023/VPLn4478