ZURn6337 Focus Groups

Faculty of Social Studies
Spring 2024
Extent and Intensity
1/1/0. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Lukáš Slavík (lecturer)
doc. Mgr. Alena Kluknavská, PhD. (seminar tutor)
Mgr. Petra Pichaničová (seminar tutor)
Mgr. et Mgr. Natálie Terčová (seminar tutor)
Guaranteed by
doc. Mgr. Alena Kluknavská, PhD.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Timetable
Fri 12:00–13:40 Studio 527
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 16 student(s).
Current registration and enrolment status: enrolled: 2/16, only registered: 0/16, only registered with preference (fields directly associated with the programme): 0/16
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce the technique of qualitative interviewing – focus groups. The students will learn how to design and how to plan the research based on the technique of focus groups, they will learn about critical components for conducting successful focus group research and will practice key skills, and they will learn how to analyze data.
Learning outcomes
After completing the course the student will be able to:
- develop a plan for a focus group study
- recruit participants and to construct a sample
- host and lead a focus group
- develop a focus group questioning route
- choose among strategies for analyzing focus group data
Syllabus
  • 1. Introduction to focus group interviewing
  • 2. Leading a focus group interview and the role of an interview host
  • 3. Uses of focus group
  • 4. Developing focus group questions
  • 5. Capturing data
  • 6. Recruiting participants and sampling strategies
  • 7. Planning the focus group study
  • 8. Analysis with transcripts, audio recordings, notes
  • 9. Analyzing focus group results
Literature
  • • S. Barbour, Rosaline, L. Morgan, David (eds., 2017). A New Era in Focus Group Research: Challenges, Innovation and Practice. Basingstone: Palgrave MacMilan.
  • • Smithson, J. (2000). Using and analysing focus groups: Limitations and possibilities, International Journal of Social Research Methodology (3)2: 103-119.
  • PUCHTA, Claudia and Jonathan POTTER. Focus group practice. Thousand Oaks: SAGE, 2004, ix, 174. ISBN 0761966919. info
  • MORGAN, David L. Focus groups as qualitative research. 2nd ed. Thousand Oaks: SAGE Publications, 1997, viii, 80. ISBN 0761903437. info
Teaching methods
lectures, class discussion, practical exercises, reading
Assessment methods
practical assignment, written assignment
Language of instruction
Czech
Further Comments
Study Materials
The course is taught each semester.
The course is also listed under the following terms Spring 2023, Autumn 2023, Autumn 2024, Spring 2025.
  • Enrolment Statistics (Spring 2024, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2024/ZURn6337