ZURn6401 Media Project

Faculty of Social Studies
Spring 2024
Extent and Intensity
1/1/0. 8 credit(s). Type of Completion: k (colloquium).
Teacher(s)
doc. MgA. Jan Motal, Ph.D. (lecturer)
Ing. Rudolf Burgr, Ph.D. (lecturer)
Mgr. Iveta Jansová, Ph.D. (lecturer)
Mgr. et Mgr. Jana Jedličková, Ph.D. (lecturer)
doc. Mgr. Jakub Macek, Ph.D. (lecturer)
Mgr. Klára Smejkal, Ph.D. (lecturer)
doc. Mgr. Lenka Waschková Císařová, Ph.D. (lecturer)
Guaranteed by
doc. MgA. Jan Motal, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 10:00–11:40 AVC
Prerequisites (in Czech)
ZURn4110 Diploma Thesis Seminar I
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce the creation of media projects as one of the possibilities of active and socially engaged entry of media masters and workers into the public sphere. The course will focus on understanding how media projects can be constructed to be socially and disciplinarily (media) interesting and relevant, based on empirical knowledge of reality, realistic and feasible. The course also includes learning practical skills in presenting topics (elevator pitch) or fundraising (grants). The final paper links practical and academic skills.
Learning outcomes
The ability to create and at the same time promote a media project in the media market is one of the values highly valued in the media labour market.
Therefore, after completing the course:
- understand the social and disciplinary relevance of their own projects.
- understand the principles of planning, organisation and evaluation of media projects
- know the basic principles of funding media projects;
- be able to use the results of media analysis in project and product development;
- be able to create a media project proposal and present it in various forms (pitch, grant application, academic text)
Syllabus
  • 1. What is a media project?
  • 2. Social responsibility
  • 3. The relationship of media projects to the audience
  • 4. Project presentation - elevator pitch
  • 5. Funding and budgeting of projects
  • 6. Specifics of community and non-profit projects
  • 7. Grants and grant writing
  • 8. Methodology of media projects
  • 9. Presentation of final projects
Literature
  • ALBARRAN, Alan B. The media economy. Second edition. New York: Routledge, Taylor & Francis Group, 2017. Media management and economics series. ISBN 978-1-138-88609-4.
  • BERKUN, Scott: Making Things Happen: Mastering Project Management (Theory in Practice) Revised Edition. Sebastopol: O’Reilly Media. 2008. ISBN 9780596517717.
  • HOLLIFIELD, C. Ann, Jan LeBlanc WICKS, George SYLVIE a Wilson LOWREY. Media management: a casebook approach. Fifth edition. New York: Routledge, Taylor & Francis Group, 2016. Routledge communication series. ISBN 978-1-138-90101-8.
  • BILLINGHAM, Vicky. Project management : how to plan and deliver a successful project. 2nd edition. Wales: Studymates, 2017, 288 stran. ISBN 9781842853238. info
  • NEWTON, Richard. Project management step by step : how to plan and manage a highly successful project. Second edition. Harlow: Pearson, 2016, xx, 184. ISBN 9781292142197. info
  • LEDVINOVÁ, Jana. Profesionální fundraising : jak se osvobodit od finanční závislosti. První vydání. V Praze: Akademie múzických umění, 2013, 129 stran. ISBN 9788073312947. info
  • LINDAHL, Wesley E. Principles of fundraising : theory and practice. Boston: Jones and Bartlett, 2010, xii, 299. ISBN 9780763759148. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Hana Antonínová. Čtvrté, rozšířené a p. Praha: Portál, 2009, 639 stran. ISBN 9788073675745. info
Teaching methods
lecture, seminar, reading, project teaching
Assessment methods
Learners are assessed on attendance, active participation (and preparedness) in class, and completion of the following tasks: elevator pitch presentation, grant application, final project (presentation and text).
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2021, Spring 2022, Spring 2023, Spring 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2024/ZURn6401