ZURn6330 Qualitative Audience Research I

Faculty of Social Studies
Spring 2025
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. Lucie Čejková (seminar tutor)
Mgr. Martina Novotná, Ph.D. (lecturer)
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D. (lecturer)
Mgr. et Mgr. Karolína Bieliková (seminar tutor)
Mgr. Martina Paulenová (seminar tutor)
Guaranteed by
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 12 student(s).
Current registration and enrolment status: enrolled: 0/12, only registered: 0/12, only registered with preference (fields directly associated with the programme): 0/12
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce and to practice the technique of qualitative interviewing and data analysis - through semi-structured interviews. Every year the research topic is different – based on recent research project at the department (e.g. trust in media, motivations for selection of audiovisual contents).
Learning outcomes
After completing the course the student will be able to:
design research based on qualitative interviewing
prepare and conduct semi-structured interviews
know limits and strengths related to technique of semi-structured interviews
analyze data
Syllabus
  • 1. Introduction
  • 2. Research problem, research questions and aims
  • 3. Qualitative research and ethnography
  • 4. Technique of semi-structured interviews and dramaturgy
  • 5. Sample and approaching respondents
  • 6. Conducting interviews
  • 7. Ethics
  • 8. Research notes, recording and transcriptions
  • 9. Coding and analysis
  • 10. Data interpretation and writing research report
Literature
  • GIBBS, Graham. Analyzing qualitative data. Los Angeles: SAGE, 2018, xviii, 210. ISBN 9781473915817. info
  • HENDL, Jan. Kvalitativní výzkum : základní teorie, metody a aplikace. Čtvrté, přepracované a r. Praha: Portál, 2016, 437 stran. ISBN 9788026209829. info
  • BRINKMANN, Svend and Steinar KVALE. InterViews : learning the craft of qualitative research interviewing. Third edition. Los Angeles: Sage, 2015, xviii, 405. ISBN 9781452275727. info
  • EZZY, Douglas. Qualitative analysis : practice and innovation. 1st pub. London: Routledge, 2002, xvii, 190. ISBN 0-415-28127-X. info
  • STRAUSS, Anselm L. and Juliet M. CORBIN. Základy kvalitativního výzkumu : postupy a techniky metody zakotvené teorie. Translated by Stanislav Ježek. Vyd. 1. Brno: Sdružení Podané ruce, 1999, vi, 196. ISBN 808583460X. info
Teaching methods
seminar, class discussion, work in groups, individual tasks, reading
Assessment methods
individual assignments - interviews, group assignment - research report
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: every week.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/ZURn6330