ZURn6404 Media Management Competences

Faculty of Social Studies
Spring 2025
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
doc. Mgr. Lenka Waschková Císařová, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Lenka Waschková Císařová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 12:00–13:40 AVC
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Course objectives:
- to learn the key principles of project management and media management
- to create, plan and execute their own team project
- to systematically review the management of a completed project
Learning outcomes
The student will be able to:
- describe the key principles of project management and media management
- design a viable media project/product
- manage a project team
Syllabus
  • Selected theories and methods of project management
  • Principles of teamwork and leadership
  • Work organization, process setup
  • Internal communication, conducting meetings
  • Time-management, planning
  • Delegation, feedback
Literature
    recommended literature
  • NEWTON, Richard. Project management step by step : how to plan and manage a highly successful project. Second edition. Harlow: Pearson, 2016, xx, 184. ISBN 9781292142197. info
  • JAY, Ros and Richard TEMPLAR. Velká kniha manažerských dovedností. 1. vyd. Praha: Grada, 2006, 514 s. ISBN 9788024712796. info
  • PAVLICA, Karel, Eva JAROŠOVÁ and Robert B. KAISER. Vyvážený leadership : dynamika manažerských dovedností. 2. aktualizované a rozší. Praha: Management Press, 2015, 238 stran. ISBN 9788072612895. info
Teaching methods
discussion, group assignments, team project, presentation, giving feedback
Assessment methods
attendance (max. 2 excused absences), team project, active participation in seminars
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 2020, Spring 2021, Spring 2022, Autumn 2022, Spring 2023, Spring 2024, Spring 2026.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/ZURn6404