MVV1568K Law of Domain Names and Online Marketing

Faculty of Law
Spring 2025
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Mgr. Bc. Michal Koščík, Ph.D. (lecturer)
JUDr. Pavel Loutocký, Ph.D., BA (Hons) (lecturer)
Mgr. Andrej Krištofík (seminar tutor)
Guaranteed by
prof. JUDr. Radim Polčák, Ph.D.
Institute of Law and Technology – Faculty of Law
Contact Person: Tereza Buchalová
Supplier department: Institute of Law and Technology – Faculty of Law
Prerequisites
It is recommended that participants have basic knowledge of intellectual property law and private (civil) law.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 26/25
fields of study / plans the course is directly associated with
Course objectives
At the end of the course the students should be able to: understand and apply both substantive and procedural provisions governing alternative dispute resolution; write a complaint against a cybersquatter under Uniform Domain-name Dispute Resolution Policy; write a response to a complaint under Uniform Domain-name Dispute Resolution Policy; write a contract regarding the transfer of the domain name; understand wider regulatory framework of on-line marketing, understand the sector specific regulatory framework of on-line marketing; understand wider application and use of online dispute resolution tools.
Learning outcomes
The student will be able to write and submit an electronic complaint or response through specialized UDRP platform. The student will be able to apply the provisions of administrative, civil, EU and international law to problems related to domain names, internet marketing and internet governance; the student will be acquainted with wider application and use of online dispute resolution tools.
Syllabus
  • Introduction, scope of the course and basic issues; Domain name as a service or property, transfers of domain names; Introduction to alternative dispute resolution and ODR, domain names within the .cz domain and .eu domain; Contract drafting skills; UDRP Case-Law; Procedural elements of alternative dispute resolution; Wider regulatory framework of on-line marketing; Targeted online marketing; New forms of online dispute resolution / online courts; Practical experience; Elements of unfair competition and personal rights, comparison of UDRP, Czech rules and EU rules; Moot Court.
Literature
    recommended literature
  • Mahler, T. Generic Top-Level Domains: A Study of Transnational Private Regulation. Cheltenham: Edward Elgar Publishing, 2019, 280 s. ISBN: 978 1 78643 513 2.
    not specified
  • WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Jurisprudential Overview 3.0”) available at: https://www.wipo.int/amc/en/domains/search/overview3.0/
Teaching methods
lectures, moot court, discussion, e-learning
Assessment methods
Students will have to take part in a simulated UDRP procedure as complainants or respondents. They have to submit their complaint or response (4-8 pages long) in writing through specialized online platform and present their work in the class.
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (recent)
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