BVMA061p Marketing

Faculty of Medicine
Spring 2000
Extent and Intensity
2/0/0. Type of Completion: k (colloquium).
Teacher(s)
Ing Petr Procházka, CSc. (lecturer), prof. MUDr. Bc. Zuzana Derflerová Brázdová, DrSc. (deputy)
Guaranteed by
prof. MUDr. Bc. Zuzana Derflerová Brázdová, DrSc.
Department of Preventive Medicine – Theoretical Departments – Faculty of Medicine
Contact Person: Jiřina Ježová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus (in Czech)
  • Sylabus predmetu Marketing pro bakalarske studium Vyziva cloveka
  • Cilem predmetu je rozvinout znalosti studentu v oblasti marketingu s hlavnim durazem na marketing uplatnovany v potravinarstvi a v zemich Evropske unie. Absolvovanim predmetu student ziska znalosti o aplikaci marketingovych metod v potravinarstvi a osvoji si prakticke postupy pro reseni konkretnich problemu.
  • Obsah predmetu:
  • Zakladni marketingove pojmy, definice marketingu, definice trhu, smena, hlavni cile mark. cinnosti.
  • Vyvojova stadia markeningu, marketingove koncepce.
  • Strategicke planovani, podnikatelsky zamer, poslani podniku, metodicke aspekty tvorby planu.
  • Marketingove prostredi podniku.
  • Nabidka a poptavka.
  • Marketingovy mix: - vyrobek, - cena, -distribuce vyrobku.
  • Komunikacni mix: - reklama, - publicita, - prodej.
  • Marketingovy vyzkum. Analyza konkurence, konkurencni strategie.
  • Chovani zakazniku. Marketing sluzeb. Mezinarodni marketing.
  • Literatura:
  • Kotler,P.: Marketing, management, Victoria Publishing, Praha, 1997
  • Meffertk,H.: Marketing, management, Grada 1996
  • Ssvetlik,J.: Marketing cesta k trhu, EKKA Zlin, 1994
  • Horakova, I.: Marketing v soucasne svetove praxi. Grada Praha, 1996
  • Prochazka, P.: Marketing, MZLU Brno, 1993
Language of instruction
Czech
The course is also listed under the following terms Autumn 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, spring 2019, spring 2020, spring 2021, spring 2022, spring 2023, spring 2024, spring 2025.
  • Enrolment Statistics (Spring 2000, recent)
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