BVMA061c Marketing - practice

Faculty of Medicine
Spring 2011
Extent and Intensity
0/1/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing Petr Procházka, CSc. (lecturer), MVDr. Halina Matějová (deputy)
Guaranteed by
prof. MUDr. Bc. Zuzana Derflerová Brázdová, DrSc.
Department of Preventive Medicine – Theoretical Departments – Faculty of Medicine
Contact Person: Zdeňka Jochová
Timetable
Mon 21. 2. to Thu 28. 4. Wed 8:00–11:00 A21/107
Prerequisites (in Czech)
BVEO0422p Economics II - lecture
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to develop the knowledge of marketing, especially in the field of food science as applied within the framework of European Union. After passing through this course, students should be familiar with possibilities of application of marketing methods within the food industry and be able to apply practical methods when solving concrete problems.
Syllabus
  • Essay writing and presentation of an essay on the theme of social marketing
Literature
  • KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008, xii, 444. ISBN 9781412956475. info
  • KOTLER, Philip and Kevin Lane KELLER. Marketing management. Edited by Tomáš Juppa, Translated by Štěpánka Collins - Viktor Faktor. 1. vyd. Praha: Grada, 2007, 788 s. ISBN 9788024713595. info
  • KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002, xvi, 438. ISBN 0761924345. info
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
Teaching methods
Essay writing and presentation of an essay on the theme of social marketing
Assessment methods
credit
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Autumn 2008, Spring 2009, Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, spring 2019, spring 2020, spring 2021, spring 2022, spring 2023, spring 2024, spring 2025.
  • Enrolment Statistics (Spring 2011, recent)
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