LF:BVMA061c Marketing - pr. - Course Information
BVMA061c Marketing - practice
Faculty of Medicinespring 2024
- Extent and Intensity
- 0/1/0. 1 credit(s). Type of Completion: z (credit).
- Teacher(s)
- doc. Ing. Pavla Marciánová, Ph.D. (seminar tutor), MVDr. Halina Matějová (deputy)
- Guaranteed by
- doc. Ing. Pavla Marciánová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: MVDr. Halina Matějová
Supplier department: Department of Business Management – Faculty of Economics and Administration - Timetable
- Wed 21. 2. 13:00–15:30 C15/308, Wed 28. 2. 13:00–15:30 C15/308, Wed 6. 3. 13:00–15:30 C15/308, Wed 13. 3. 13:00–15:30 C15/308, Wed 20. 3. 13:00–15:30 C15/308, Wed 27. 3. 13:00–15:30 C15/308, Wed 3. 4. 13:00–15:30 C15/308, Wed 10. 4. 13:00–15:30 C15/308, Wed 17. 4. 13:00–15:30 C15/308, Wed 24. 4. 13:00–15:30 C15/308
- Prerequisites (in Czech)
- BVEO0321p Economics - lecture
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Nutritive therapist (programme LF, B-SZ)
- Dietitian (programme LF, B-NUT)
- Human Nutrition (programme LF, B-SZ)
- Course objectives
- The aim of this course is to develop the knowledge of marketing, especially in the field of food science as applied within the framework of European Union. After passing through this course, students should be familiar with possibilities of application of marketing methods within the food industry and be able to apply practical methods when solving concrete problems.
- Learning outcomes
- The studets who will pass the marketing will be able to elaborate the marketing or communication plan and will be able to put the theoretical information into the practice.
- Syllabus
- Essay writing and presentation of an essay on the theme of social marketing
- Literature
- KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008, xii, 444. ISBN 9781412956475. info
- KOTLER, Philip and Kevin Lane KELLER. Marketing management. Edited by Tomáš Juppa, Translated by Štěpánka Collins - Viktor Faktor. 1. vyd. Praha: Grada, 2007, 788 s. ISBN 9788024713595. info
- KOTLER, Philip, Ned ROBERTO and Nancy LEE. Social marketing : improving the quality of life. 2nd ed. Thousand Oaks: SAGE Publications, 2002, xvi, 438. ISBN 0761924345. info
- Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
- Teaching methods
- Essay writing and presentation of an essay on the theme of social marketing
- Assessment methods
- credit
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 15.
- Enrolment Statistics (recent)
- Permalink: https://is.muni.cz/course/med/spring2024/BVMA061c