OP3BK_FZMM Basis of Management and Marketing

Faculty of Education
Autumn 2009
Extent and Intensity
0/0/10. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Pavel Pecina, Ph.D.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Miluše Čánská
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 155 student(s).
Current registration and enrolment status: enrolled: 0/155, only registered: 0/155
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing; the historical development of these disciplines, scientific approaches, methods and practical options for their use in streamlining the activities of organizations, administrative and non-profit institutions. Adequate attention will be paid to the possibilities of management and marketing education. Learning management will focus on its core functions: planning, organization, management, human resources and control. Teaching marketing will build on lessons learned in   management. Will be primarily focused on methods and approaches in the search, accepted by meeting the needs and requirements of the customer.
Syllabus
  • A brief syllabus: 1st Fundamentals of theory and practice of management. 2nd Development and management approaches. 3rd Management and the (external environment, ethics and management, international management, globalization). 4th Various management functions (planning, organization, management, engineering and inspection). 5th Basic concepts of marketing. 6th   Strategic planning in marketing. 7th Planning and management process. The marketing mix. 8th The possibility of marketing the   non-profit organizations.
Literature
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
Lecture, discussion, individual work of students.
Assessment methods
The course is terminated credit.   Requirement for the granting of credit: Elaboration of seminar work in the range of   3-5 pages on the specified educational
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: 10 hodin.
The course is also listed under the following terms Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2009, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2009/OP3BK_FZMM