PdF:JLKDR_3002 Media and Media Communications - Course Information
JLKDR_3002 Media and Media Communications
Faculty of EducationAutumn 2017
- Extent and Intensity
- 0/1/0. 10 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Iva Meitnerová (lecturer)
PhDr. JUDr. Dagmar Sochorová, Ph.D. (lecturer) - Guaranteed by
- doc. PhDr. Milena Šubrtová, Ph.D.
Department of Czech Language and Literature – Faculty of Education
Contact Person: Petra Rozbořilová
Supplier department: Department of Czech Language and Literature – Faculty of Education - Prerequisites
- The course introduces issues of media and communication via media. The curriculum is based on students’ knowledge of Czech language (its theory and communication practice) and students’ achieved media literacy.
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Language and Literary Communication (programme PdF, D-FI4) (2)
- Course objectives
- The aim of the course is to improve students’ media literacy and critical reflection of media pictures, texts and notices that are produced by mass media, and support their interest in media studies and media education. The course deals with ways of creating media messages, their influence on recipients’ lives and principles of media running. Its aim is to lead students to acquire principles of media communication, develop their ability of an analytical approach to media content and critical distance from it, understand objectives and strategies of selected media content and adopt basic principles of creation of important media content.
- Syllabus
- Media communication. Power of media. Impact of media on society. Media and entertainment. Reality show, its typology and principles. Media and news reports. Substance of news reports and journalism. Media and marketing. Advertising. Media regulation and autoregulation. Media products and their import. Media users. Effects of media production. Role of media in modern history.
- Literature
- required literature
- POTTER, W. James. Media literacy. Eight edition. Los Angeles: Sage, 2016, xxiii, 546. ISBN 9781483379326. info
- JIRÁK, Jan and Barbara KÖPPLOVÁ. Masová média. 2., přepracované vydání. Praha: Portál, 2015, 390 stran. ISBN 9788026207436. info
- STREJČKOVÁ, Dagmar. Mediální komunikace a potřeba rozvíjení mediální gramotnosti (The Media communication and the demand of media literacy developing). BOHEMICA OLOMUCENSIA 2 - PHILOLOGICA JUVENILIA. Olomouc: Univerzita Palackého v Olomouci, 2010, vol. 2, No 2, p. 220-228. ISSN 1803-876X. info
- MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Vyd. 1. Praha: Portál, 2007, 295 s. ISBN 9788073673154. info
- BUCKINGHAM, David. Media education : literacy, learning and contemporary culture. 1st pub. Cambridge: Polity Press, 2003, xii, 219 s. ISBN 0-7456-2830-3. info
- MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 2. Praha: Portál, 2002, 447 s. ISBN 80-7178-714-0. info
- BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 8085947676. info
- recommended literature
- STREJČKOVÁ, Dagmar. Pojetí mediální výchovy ve výuce českého jazyka a literatury (The Concept of the Media Education in the Instruction of the Czech Language and Literature). Usta ad Albim BOHEMICA. Ústí nad Labem, 2012, XII, No 1, p. 138-149. ISSN 1802-825X. info
- STREJČKOVÁ, Dagmar. Použití médií ve výuce učitelů českého jazyka a literatury (The Use of Media in the Training of Czech Language and Literature Teachers within the Media Education). Media4u Magazine. 2012, roč. 9., No 3, p. 72-77. ISSN 1214-9187. info
- Teaching methods
- Lecture connected with media illustrations (from films, TV commercials, TV news, computer games etc.).
- Assessment methods
- Credit requirements: essay on announced topics related to the course content and its defence in discussion.
- Language of instruction
- Czech
- Further Comments
- The course is taught each semester.
- Enrolment Statistics (Autumn 2017, recent)
- Permalink: https://is.muni.cz/course/ped/autumn2017/JLKDR_3002