FC6007 Strategic marketing and managment

Faculty of Education
Autumn 2018
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable of Seminar Groups
FC6007/Kombi01: Sat 3. 11. 16:00–17:50 učebna 10, Sat 1. 12. 14:00–15:50 učebna 5, Sat 8. 12. 12:00–13:50 učebna 5, Sat 15. 12. 12:00–13:50 učebna 5, B. Onderková
FC6007/Prez02: Mon 16:00–16:50 učebna 4, Wed 17:00–17:50 laboratoř 84, B. Onderková
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives
The objective of the course Strategic management and marketing is to get acquainted with the importance, methods and tools of strategic management and strategic marketing management. The course broadens out knowledge acquired in the bachelor degree of study in the course Basics of management and marketing. The focus targets mostly strategic analyses, formulation of strategies and marketing plan elaboration. The secondary objective is to try out team work and to elaborate seminar work utilizing knowledge acquired in this course, i.e. project focused on strategic analysis and strategy proposal for chosen company – existing or fictive. After finishing the course student should: a) understand the content and the importance of strategic management and strategic marketing and mutual coherence between both areas; b) understand the cohesion of company strategic management and strategic management of the partial function of company management – marketing function; c) comprehend the importance of the linkages between company and the environment for competitiveness achievement and sustainment; d) know the fundamental of methods and tools of strategic management and marketing; e) be able to apply theoretical knowledge in the seminar work.
Learning outcomes
At the end of this course the student will be able to define the content and importance of strategic management and strategic marketing, to focus on the interrelationships between these areas and to characterize the importance of business links with achieve and maintain competitiveness. The student will be able to apply theoretical knowledge in managerial practice.
Syllabus
  • 1. The importance of strategic management for company competitiveness
  • 2. Hierarchy of strategies and the position of strategic marketing management in company strategic management.
  • 3. Kinds and types of strategies and marketing strategies.
  • 4. process of strategic management and strategic marketing management.
  • 5. Analyses of external (general and industry) environment.
  • 6. Analyses of internal environment.
  • 7. SWOT analysis.
  • 8. Process of strategies creation and design of variant strategies.
  • 9. Implementation and methods of strategies evaluation.
  • 10. Elaboration of strategic marketing plan.
Literature
  • MIKOLÁŠ, Z. Jak zvýšit konkurenceschopnost podniku : konkurenční potenciál a dynamika podnikání. 1. vyd. Praha: Grada, 2005. 198 s. ISBN 8024712776. DEDOUCHOVÁ, M. Strategie podniku. Vyd.1.Praha: C.H. Beck, 2001. xiv, 256 s. ISBN 80-7179-603-4 STADLER, S
Teaching methods
lectures, homestudy
Assessment methods
oral examination
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: 8 hodin.
The course is also listed under the following terms Autumn 2019, autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2018, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2018/FC6007