FC5024 Basis of Management and Marketing

Faculty of Education
Autumn 2023
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
Bc. Ing. Nikola Straková, PhD. (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing. Management - students can explain contexts of historical management´s evolution, they can acquint in literature. Graduates of the course can understand basic funktion of management a they can use it in productive and non-productive organizations and in education, too. Marketing - educatin tie up knowledges of management. At the and of the course students know methods of marketing. They know sence and form of satisfaction customer´s needs. They can apply knowledges in standard practice.
Learning outcomes
Course graduates will focus on management and marketing. Based on acquired knowledge and skills, they will be able to apply the principles of management management in practice and develop a basic marketing plan for the organization.
Syllabus
  • 1st Fundamental terms of management.
  • 2nd Evolution of management.
  • 3rd External environment, ethics and management.
  • 4th Various management functions and their relations.
  • 5th Planning.
  • 6th Organizing.
  • 7th Leading.
  • 8th Staffing.
  • 9th Controlling.
  • 10th Fundamental terms of marketing.
  • 11th Market analysis and analysis of customers.
  • 12th Concept of marketing leading.
  • 13th Marketing plan.
  • 14th Marketing mix.
  • 15th Product as a instrument of marketing.
  • 16th Strategic planning in marketing.
Literature
    recommended literature
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
    not specified
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
Lectures, class discussion ,practical relations.
Assessment methods
The course is terminated colloquium. Colloquium work, presentation on the lectures.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: 8 hodin.
The course is also listed under the following terms Autumn 2017, Autumn 2018, Autumn 2019, autumn 2020, Autumn 2021, Autumn 2022, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2023/FC5024