AJB_BBE2 Basics of Business English 2

Faculty of Education
Spring 2007
Extent and Intensity
0/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Radek Vogel, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Irena Headlandová Kalischová, Ph.D.
Department of English Language and Literature – Faculty of Education
Contact Person: Mgr. Petra Hoydenová
Prerequisites
Basic knowledge of Business English expected (i.e. understanding of generally used business expressions, as well as the underlying concepts). Completion of the previous course Basics of Business English 1 is an advantage, but not necessity.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40
fields of study / plans the course is directly associated with
Course objectives
The optional course Basics of Business English 2 is a follow-up course to BBE 1, reviewing the so far covered topics and introducing students to the language of further areas of business and economics, as well as explaining the corresponding concepts. The theoretical focus is on the characteristic linguistic properties of the language of business and economics; the practical focus is on enhancing students ability to understand authentic business texts, as well as to use the correct lexical and grammatical structures of this occupational variety of English. Differences between English and Czech terminologies will be discussed to eliminate mistakes stemming from different composition or motivation of naming units in the respective terminologies, differing degrees of polysemy, synonymy, condensation, etc.
Syllabus
  • Session 1 Review of topics 7 and 8 (BBE1) Marketing (marketing mix, marketing strategies, tasks and techniques). Market segmentation. Sales. Promotion (advertising, personal selling, publicity, sales promotion). Market research. Marketing channels. Topic 1 Production (manufacturing cycle, design and development; costing, pricing). Topic 2 Management (motivation, communication, decision-making, recruitment, human resources management and development, …). Topic 3 Banking (central banking, commercial, universal and investment banks and their services). Financial instruments, financial ratios. Session 2 Topic 4 Public finance (money supply, inflation, interest rates; government spending, budgets). Topic 5 Taxation (types of tax, tax return, tax allowances). Topic 6 Insurance (types of insurance, insurance companies). Review. Final test.
Literature
  • MACKENZIE, Ian. Financial English with mini-dictionary of finance. Hove: Language teaching publications, 1999, 160 s. ISBN 1-899396-00-4. info
  • MACKENZIE, Ian. Management and marketing with mini-dictionary. Hove: Language teaching publications, 1997, 144 s. ISBN 1-899396-80-2. info
  • TULLIS, Graham and Tonya TRAPPE. New insights into business : student's book. 1st ed. Harlow: Longman, 2000, 176 s. ISBN 0582335531. info
  • MACKENZIE, Ian. English for business studies : a course for business studies and economics students : student's book [MacKenzie, 2002]. 2nd ed. Cambridge: Cambridge University Press, 2002, 208 s. : i. ISBN 0-521-75285-X. info
  • VOGEL, Radek and Lucie FIALOVÁ. Slovníček k učebnici New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power) (Vocabulary Book - New Insights into Business (Graham Tullis, Tonya Trappe, Susan Power)). 1. vydání. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 122 pp. ISBN 80-210-3262-6. info
  • VOGEL, Radek, Jiřina HRBÁČKOVÁ and Jana MUŽÍKOVÁ. Glosář k učebnici English for Business Studies (Ian MacKenzie) včetně změn v 2. vydání - Second Edition (2002) (Glossary to English for Business Studies (Ian MacKenzie), adapted according to the Second Edition (2002)). 2. doplněné. Brno: Ekonomicko-správní fakulta Masarykovy univerzity, 2003, 102 pp. ISBN 80-210-3128-X. info
Assessment methods (in Czech)
- attendance - minimum 80%, active participation in seminars, - test of Business English terminology at the end of semester (to pass - minim. 65 %), - presentation of a selected topic according to the syllabus (written).
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: dopolední blok.
The course is also listed under the following terms Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015.
  • Enrolment Statistics (Spring 2007, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2007/AJB_BBE2