DI3MK_EPP2 Economics and management of industrial enterprises 2

Faculty of Education
Spring 2013
Extent and Intensity
0/0/1. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Sat 23. 2. 13:55–16:30 učebna 4, Sat 9. 3. 10:15–12:50 učebna 4, Sat 16. 3. 13:55–16:30 učebna 4, Sat 23. 3. 10:15–12:50 učebna 32
Prerequisites (in Czech)
DI3MK_STR1 Engineering Technology 1
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Economics and Management II is the second of three thematically interrelated subjects. The course deepens the knowledge gained in the bachelor's level study in the Doctrine of the enterprise (Develops the themes of innovation, production and marketing) and the Principles of Management course (objectives and marketing tools). The aim of this course is to familiarize students with the tasks of marketing communication marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.
Syllabus
  • 1st The content of marketing communications. 2nd Basic communication models. 3rd Tools of marketing communications. 4th Marketing research as a prerequisite for understanding customer needs. 5th Types of research and their methods. 6th Social and environmental aspects of marketing and business in general. 7th Logistics as a cross-cutting activity in the firm and its goals. 8th Logistics of the purchasing and production. 9th Distribution logistics. 10th Supply Chain Management.
Literature
    required literature
  • PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 8024702541.
  • Základní: LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika : příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 8072262211
Teaching methods
lectures
Assessment methods
written tests
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
General note: Specializace - strojírentství.
Information on the extent and intensity of the course: 12.
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2014.
  • Enrolment Statistics (Spring 2013, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2013/DI3MK_EPP2