ZS1BP_LMKP Medial Culture

Faculty of Education
Spring 2019
Extent and Intensity
1/0/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Marek Lollok, Ph.D. (lecturer)
PhDr. JUDr. Dagmar Sochorová, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Milena Šubrtová, Ph.D.
Department of Czech Language and Literature – Faculty of Education
Contact Person: Petra Rozbořilová
Supplier department: Department of Czech Language and Literature – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
The course Media Culture is designed to contribute to the so-called media literacy of teachers at primary schools. Its aim is to arouse teachers interest in media studies. It tries to answer the basic question why to engage in media studies and how these studies can be beneficial. The subject deals with the way media work and explains how a media communication is created and how the media influence recipients life.
Syllabus
  • 1. Media studies: the basic concepts and bibliography concerning the subject.
  • 2. Media-impact.
  • 3. Media and entertainment. Reality show.
  • 4. Media and news.
  • 5. Media and marketing.
  • 6. Regulation and autoregulation of media.
Literature
  • MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Praha: Portál, 2007. ISBN 978-80-7367-315-4. info
  • BURTON, G. and J. JIRÁK. Úvod do studia médií. Brno: Barrister & Principal, 2001. info
  • KROČA, David. Základy mediální výchovy. 1. vyd. Brno: Komenský, Pedagogická fakulta Masarykovy univerzity, 2008, s. 36. č. 5. ISSN 0323-0449. info
  • OSVALDOVÁ, Barbora and Jan HALADA. Encyklopedie praktické žurnalistiky. 1. vyd. Praha: Libri, 1999, 256 s. ISBN 80-85983-76-1. info
Teaching methods
The course takes form of a lecture in which examples of particular media will be shown (e.g. parts of films, TV commercials, TV news, computer games etc.)
Assessment methods
Type of completion: credit Credit requirements: students write a seminar paper dealing with one of the asssigned topics or topics of students´own choice which has to meet adequate criteria and must be handed in by deadline. A short research report of about 5 pages dealing with a topical question, e.g. Which programmes for children broadcast at weekends by the state run television can be counted among the best and why? Which programmes broadcast by the Czech radio can be recommended to pupils? What does a particular journal you read look like regarding the genres it presents? Own topics of seminare paper are welcomed (another possibilities e.g. Content analysis of particular media product, The influence of advertisments on children on the primary schools, Proposal of the media education lesson for a particular grade of the primare school, Media presentation of partichlar political party/parties, Analyses of advertisement catchwords, The means of influencing and effect of web advertisement video-product (on the chosen cases), Culture of the public debat in the Czech Republic on the case of Charlie Hebdo).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on course enrolment limitations: Předmět bude vypsán pouze tehdy, zaregistruje-li si jej 10 a více studentů.
The course is also listed under the following terms Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018.
  • Enrolment Statistics (recent)
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