FC5101 Bussines end services

Faculty of Education
Spring 2025
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course is focused on the basic knowledge of retail's categories, their mutual relations and contexts, with a focus on resale. Students will use acquired knowledge of material components and elements of the marketing merchant activities, and technology solutions of retail operations in processing of business plan and project of retail store. The aim of course is to support students' ability to define basic concepts of retail management with focus on resale and retail operations.

Knowledge: A comprehensive overview of the basic categories of retail and retail operations.
Skills: Apply the correct category of retail management in the processing of a business plan.
Attitude: To learn the linkup of operations in retail stores.
Learning outcomes
After completing the course, students should know and be able to:
Define the basic concepts of business with a focus on retail and retail technology.
Syllabus
  • 1) Importance of trade, its classification and functions, basic concepts.
  • 2) Characteristics of the distribution channels of the goods.
  • 3) Retail network and its breakdown.
  • 4) Systematization of retail units.
  • 5) Technology of retail operations.
  • 6) Operational layout of the retail units.
  • 7) Facilities and equipment of stores according to business operations.
  • 8) Basic sales forms of goods, their characteristics, shopping environment and atmosphere.
  • 9) Synchronization of static and dynamic elements of the retail operation.
  • 10) Making shopping environment, design shops.
  • 11) Meaning of prices in the business operations.
  • 12) Services as part of business strategy, their classification and valuation.
Literature
    required literature
  • ZÁBOJ, Marek. Obchodní nauka 1. 1. vyd. Brno: Masarykova univerzita, 2013, 87 s. ISBN 9788021062184. info
  • ZÁBOJ, Marek. Obchodní nauka 2. 1. vyd. Brno: Masarykova univerzita, 2013, 111 s. ISBN 9788021062221. info
  • STEJSKALOVÁ, Pavla and Pavla DVOŘÁKOVÁ. Provoz obchodu a služeb (Operation of Trade and Services). 1. vyd. Brno: Masarykova univerzita, 2013, 118 pp. ISBN 978-80-210-6441-6. info
    recommended literature
  • ZÁBOJ, Marek. Obchodní operace. Vyd. 1. Ostrava: Key Publishing, 2007, 148 s. ISBN 9788086575513. info
  • PRAŽSKÁ, Lenka and Jiří JINDRA. Retail management. 2. přeprac. vyd. Praha: Management Press, 2006, 874 s. ISBN 80-7261-059-7. info
  • PERNICA, Petr. Logistika (supply chain management) pro 21. století. Vyd. 1. Praha: Radix, 2005, 569 s. ISBN 8086031594. info
Teaching methods
The subject consists of lectures, discussions solving of thematic examples and individually processed project of business firm in the form of a business plan.
Assessment methods
The course ends with an oral exam supplemented by the defence of the prepared project.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Zapisují si všichni studenti zaměření - Technické obory, Obchod a služby, Dopravní služby, Zdravotnické obory.
Information on the extent and intensity of the course: 8 hodin.
The course is also listed under the following terms Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2025/FC5101