OVmk02 Didaktika mediální výchovy

Faculty of Education
Spring 2025
Extent and Intensity
1/1/0. 10 credit(s). Type of Completion: zk (examination).
Synchronous online teaching
Teacher(s)
PhDr. Mgr. Radim Štěrba, Ph.D., DiS. (lecturer)
Mgr. Barbora Vacková, Ph.D. (lecturer)
Guaranteed by
Mgr. Barbora Vacková, Ph.D.
Department of Civics – Faculty of Education
Supplier department: Department of Civics – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The theoretical part of the course will introduce the basic concepts related to media education and its principles, and will also focus on political advertising. The practical part will deal with the didactic transformation of this topic into teaching as an example of the digitization of media topics in general. There is room in the course for learners' own suggestions.
Learning outcomes
The participant will explain the basic concepts related to political advertising, describe and present relevant teaching methods and activities suitable for teaching this topic.
Syllabus
  • Topic 1: Principles of media education and the concept of media literacy: introduction to the issue, conceptualization of media education, situation in the Czech Republic. Introduction to available media education materials and approaches to media education Topic 2: Anchoring the topic in the curriculum - RVP ZV and other documents: key competences, educational fields, cross-cutting themes Topic 3: Introduction to political advertising: definition of political advertising and its development; objectives and impacts of political advertising. Topic 4: Persuasive techniques in political advertising; political advertising and the problem of disinformation. Topic 5: Ethics in political advertising: regulation of political advertising and positive and negative types of advertising. Topic 6: Didactic transformation of the topic of political advertising a) didactic background for the transformation of the topic into teaching, examples and analysis of selected teaching activities and materials b) presentation of the created teaching materials by the participants, feedback - discussion (4 teaching hours)
Literature
  • Lebedová, E., & Šaradín, P. (2008). Negativní kampaně a politická reklama ve volbách. Periplum.
  • MŠMT. Rámcový vzdělávací program pro základní vzdělávání. Praha: Národní ústav pro vzdělávání, 2021. info
  • KŘEČEK, Jan. Politická komunikace : od res publica po public relations. Vyd. 1. Praha: Grada, 2013, 169 s. ISBN 9788024735368. URL info
  • LEBEDOVÁ, Eva. Voliči, strany a negativní kampaň : politická komunikace v České republice. Vyd. 1. Praha: Sociologické nakladatelství (SLON), 2013, 264 s. ISBN 9788074191589. info
  • KUBÁČEK, Jan. Slovník politického managementu a volebního marketingu. Vyd. 1. Praha: Grada, 2012, 103 s. ISBN 9788024740133. URL info
  • EIBL, Otto, Roman CHYTILEK, Anna MATUŠKOVÁ, Barbora PETROVÁ, Radovan BRTNÍK, Miloš GREGOR, Lenka HRBKOVÁ, Silvia HUDÁČKOVÁ, Oto KÓŇA, Marcela KRÁLIKOVÁ, Alena MACKOVÁ, Eva PAVLOVÁ, Tomáš ŠKRHA and Michal ŽIŽLAVSKÝ. Teorie a metody politického marketingu (Theories and Methods of Political Marketing). 1st ed. Brno: CDK, 2012, 341 pp. mimo edici. ISBN 978-80-7325-281-6. info
  • BAKER, Frank W. Political campaigns and political advertising : a media literacy guide. Edited by David Considine. Santa Barbara, Calif.: Greenwood Press, 2009, xxvi, 196. ISBN 9780313347559. info
  • VYSEKALOVÁ, Jitka. Psychologie reklamy : nové trendy a poznatky. 3. rozš. a aktualiz. vyd. Praha: Grada, 2007, 294 s. ISBN 9788024721965. info
  • MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Vyd. 1. Praha: Portál, 2007, 295 s. ISBN 9788073673154. info
  • JABŁOŃSKI, Andrzej. Politický marketing : úvod do teorie a praxe. Translated by Lubomír Kopeček. Vyd. 1. Brno: Barrister & Principal, 2006, 203 s. ISBN 8073640112. info
Teaching methods
explanation, discussion, independent work, group work
Assessment methods
examination in the form of a graded seminar paper (including its presentation)
Language of instruction
Czech
Further Comments
The course is taught: in blocks.
  • Enrolment Statistics (recent)
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