SO154 Fundrising, marketing and PR in NNO

Faculty of Education
Spring 2025
Extent and Intensity
0/0/0. 3 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Mgr. Andrea Poslt (lecturer)
Mgr. et Mgr. Martina Kurowski, Ph.D. (seminar tutor)
Mgr. Petr Soják, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Petr Soják, Ph.D.
Department of Social Education – Faculty of Education
Contact Person: Ing. et Ing. Jana Šajkovicsová
Supplier department: Department of Social Education – Faculty of Education
Prerequisites
The course is primarily intended for students of the MU. A prerequisite for the completion of the class participation in the implementation of project-based learning and pass a written test in the range defined circuits.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
During the course:
The students will deal with the management of institutions involved on the non profit sector with the basic features (economical and personnel management).
They will get an outline of the law and employee relationships, management of leisure time institutions; part of the course covers also the law, marketing and management, funds and fundraising.
The students will get the basic picture on management of the non profit sector and its legislation.
Learning outcomes
Upon completion of the course the student will be able to:
● orientate in current theories, methods and techniques in the field of fundrising and a PR, which turn the theory into practice
● critically work with information sources and their use in conducting and promoting NGO dealing with the given areas;
● prepare, implement and evaluate potential projects;
● analyze the specifics of diverse target groups with regard to the organization of work with them
Syllabus
  • 1. Mission and goals of nonprofit organizations (Why do we exist?)
  • 2. The setting and legislation of the non-profit sector. (Where are we?)
  • 3. Qualitative factors of existence - human potential, internal settings and organization management. (Who are we and whom do we have?)
  • 4. Quantitative performance factors - resources and fundrising in the non-profit sector. (What do we have and how can we handle it?)
  • 5. Planning and evaluating activity - tools, PR (How do we work?) Creation of the project: The third pillar of the company Group work - Create a fictitious, nonprofit organization dealing with specific themes from various areas of NGO: (social, economic, cultural, environmental, pedagogical, health, etc.)
Literature
  • KOUBEK, Josef. Řízení lidských zdrojů : základy moderní personalistiky. 4. rozš. a dopl. vyd. Praha: Management Press, 2007, 399 s. ISBN 9788072611683. info
  • SVOZILOVÁ, Alena. Projektový management. 1. vyd. Praha: Grada, 2006, 353 s. ISBN 8024715015. info
  • TURECKIOVÁ, Michaela. Řízení a rozvoj lidí ve firmách. Vyd. 1. Praha: Grada, 2004, 168 s. ISBN 8024704056. info
  • DVOŘÁKOVÁ, Zuzana. Slovník pojmů k řízení lidských zdrojů. 1. vyd. Praha: C. H. Beck, 2004, xxx, 157. ISBN 8071794686. info
  • ŠULEŘ, Oldřich. Manažerské techniky. 1. vyd. Olomouc: Rubico, 2003, 152 s. ISBN 80-85839-87-3. info
  • ARMSTRONG, Michael. Řízení lidských zdrojů. Praha: Grada, 2002, 856 s. ISBN 8024704692. info
  • ŠULEŘ, Oldřich. Zvládáte své manažerské role? Vyd. 1. Praha: Computer Press, 2002, xii, 187. ISBN 8072267027. info
  • JEMELKA, Petr. Racionalita a ekologická krize. 1. vyd. Brno: Masarykova univerzita, 1999, 109 s. ISBN 8021020229. info
  • BROWN, Lester R. Stav světa 1998 : zpráva o cestě k trvale udržitelné společnosti. Vyd. 1. Praha: Hynek, 1998, 356 s. ISBN 8086202291. info
  • KRAJŠEK, Bohumil. Úvod k místním Agendám 21 v České republice. Praha: Ministerstvo životního prostředí ČR, 1998, 43 pp. ISBN 80-7212-052-2. info
  • PLAMÍNEK, Jiří. Řízení neziskových organizací : první český rádce pro pracovníky v občanských sdruženích, nadacích, obecně prospěšných společnostech, školách, církvích a zdravotnických zařízeních. 1. vyd. Praha: Nadace Lotos, 1996, 186 s. info
  • KELLER, Jan. Šok z ekologie, aneb, Politické systémy v rozpacích. Vyd. 1. Praha: Český spisovatel, 1996, 52 s. ISBN 802020606X. info
Teaching methods
Seminar, practical lessons, presentation of own projects, group discussion
Assessment methods
Active participation in lessons, team building and presentation of own projects.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: blokově.
Information on the extent and intensity of the course: 24/12 hodin.
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2025/SO154