K1ZM1_PdF Principles of Management and Marketing

Faculty of Pharmacy
Spring 2025
Extent and Intensity
1/0/0. 2 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
doc. RNDr. Petr Sládek, CSc. (lecturer)
Bc. Ing. Nikola Straková, PhD. (lecturer)
Mgr. Jiří Šibor, Ph.D. (assistant)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquire basic knowledge of management and marketing and their practical applications.
Learning outcomes
After attending the course the students will orientate themselves in management and marketing. Based on the acquired knowledge and skills, they will be able to apply the principles of management in practice and develop the organization's marketing plan.
Syllabus
  • - Introduction to management and history of management.
  • - Various management functions and their relations. Planning. Classification. SWOT. Criteria of fulfillment.
  • - Organizing. The role of organization structures and their classification.
  • - Personal management.
  • - Leading, leadership. Motivation of the staff.
  • - Controlling, the role and classification of control processes.
  • - Fundamental terms and history of marketing. Marketing mix.
  • - Market analysis and analysis of customers.
  • - Product and its properties, life cycle, distribution.
  • - Price and pricing.
  • - Strategic planning in marketing. Promotion and its tools. Marketing communication.
Literature
    recommended literature
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu. Brno: Paido, 2002, 55 s. ISBN 8073150190. info
  • KOTLER, P. Marketing management. 10. rozš. vyd. Praha: Grada, 2001, 719 pp. ISBN 80-247-0016-6. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
Teaching methods
Lectures, discussion
Assessment methods
Exam
Language of instruction
Czech
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/pharm/spring2025/K1ZM1_PdF