FaF:K1ZM1_PdF Management and Marketing - Course Information
K1ZM1_PdF Principles of Management and Marketing
Faculty of PharmacySpring 2025
- Extent and Intensity
- 1/0/0. 2 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. RNDr. Petr Sládek, CSc. (lecturer)
Bc. Ing. Nikola Straková, PhD. (lecturer)
Mgr. Jiří Šibor, Ph.D. (assistant) - Guaranteed by
- doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education - Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Cosmetic Products (programme FaF, B-KOSM)
- Course objectives
- The aim of the course is to acquire basic knowledge of management and marketing and their practical applications.
- Learning outcomes
- After attending the course the students will orientate themselves in management and marketing. Based on the acquired knowledge and skills, they will be able to apply the principles of management in practice and develop the organization's marketing plan.
- Syllabus
- - Introduction to management and history of management.
- - Various management functions and their relations. Planning. Classification. SWOT. Criteria of fulfillment.
- - Organizing. The role of organization structures and their classification.
- - Personal management.
- - Leading, leadership. Motivation of the staff.
- - Controlling, the role and classification of control processes.
- - Fundamental terms and history of marketing. Marketing mix.
- - Market analysis and analysis of customers.
- - Product and its properties, life cycle, distribution.
- - Price and pricing.
- - Strategic planning in marketing. Promotion and its tools. Marketing communication.
- Literature
- recommended literature
- SEKOT, Aleš and Michal CHARVÁT. Základy marketingu. Brno: Paido, 2002, 55 s. ISBN 8073150190. info
- KOTLER, P. Marketing management. 10. rozš. vyd. Praha: Grada, 2001, 719 pp. ISBN 80-247-0016-6. info
- KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
- Teaching methods
- Lectures, discussion
- Assessment methods
- Exam
- Language of instruction
- Czech
- Enrolment Statistics (Spring 2025, recent)
- Permalink: https://is.muni.cz/course/pharm/spring2025/K1ZM1_PdF