ISKM38 Media in the Information Age

Faculty of Arts
Spring 2025
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
Mgr. Pavlína Mazáčová, Ph.D. (lecturer)
PhDr. Bedřich Musil (lecturer)
Soňa Černá (assistant)
Guaranteed by
Mgr. Pavlína Mazáčová, Ph.D.
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Timetable
Thu 20. 2. 10:00–13:40 C31, Thu 6. 3. 10:00–13:40 C31, Thu 20. 3. 10:00–13:40 C31, Thu 3. 4. 10:00–13:40 C31, Thu 17. 4. 10:00–13:40 C31, Thu 22. 5. 10:00–13:40 C31
Prerequisites
The course has no prerequisites.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 24 student(s).
Current registration and enrolment status: enrolled: 23/24, only registered: 3/24, only registered with preference (fields directly associated with the programme): 3/24
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
The course has the following main objectives: Students will be introduced both on theoretical and applied level with the functioning of media in the information age, with the positive and negative aspects of human-information interaction as well as educational and educational strategies in the field of media literacy and information literacy. An important role is played by the critical reading of media texts and theoretical texts. The acquired competencies will be linked to the use in lifelong learning and the professional practice of an information worker.
Learning outcomes
The student has the ability to:
- distinguish trustworthy and untrusted media;
- prepare a thematic media message;
- recognize the risk factors of media and their products;
- Design educational program in the field of information studies and librarianship focused on media and information literacy in libraries and educational institutions of formal and informal
Syllabus
  • 1. Mass communication as part of social communication
  • 2. Development of media from book printing to the Internet
  • 3. Media production as an industry
  • 4. Media functions - Media as an important part of life
  • 5. Public service media, commercial and media boulevard
  • 6. Media financing
  • 7. The public, the audience, the meat
  • 8. Effects of media production on recipients
  • 9. Creating and influencing media content; Propaganda and manipulation in media reports
  • 10. Globalization vs. localization of media
  • 11. The impact of artificial intelligence (AI) on data analysis, content creation and targeted distribution
  • 12. Medium Saturated Company, New Media and Old Habits; post-time period
  • 13. Educating media topics in the field
  • The topics are grouped into 5 learning blocks:
  • I. Media and their role (we need media; media genres; advertising; functioning of media; how content is created)
  • II. Media financing, owners (money as a means and a goal; ownership and influence of content; cross-media trade)
  • III. Global media, oligarchization of the media scene (media system; media houses and centralization)
  • IV. Media changes and media effects (new media and changes in use; users and media world change; media are or are not effective; media research; media agenda; opinion leaders and their roles; functioning of social media
  • V. Disinformation, manipulation, work with resources, AI (post-phaltic period; propaganda; source is the basis; misinformation - as we know it)
Literature
  • DIJK, J. A. G. M. van. The network society. 4th edition. Los Angeles: Sage, 2020. ISBN 978-1-5264-9818-2.
  • HARARI, Yuval N. Nexus: a brief history of information networks from the Stone Age to AI. [Great Britain]: Fern Press, 2024. ISBN 978-1-911717-09-6
  • LEBEDÍKOVÁ, Michaela, Vojtěch MÝLEK, David ŠMAHEL and Michal TKACZYK. The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness (recenze) (The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness (review)). E-psychologie. Českomoravská psychologická společnost, 2024, vol. 18, No 1, p. 64-68. ISSN 1802-8853. recenze info
  • CIALDINI, Robert B. Nové zbraně vlivu : psychologie přesvědčování i v online světě. Translated by Eva Nevrlá. Vydání první. Brno: Jan Melvil Publishing, 2023, 512 stran. ISBN 9788075551818. URL info
  • MARKOŠ, Ján. Síla rozumu v bláznivé době : manuál kritického myšlení. Translated by Miroslav Zelinský. Vydání první. V Praze: Paseka, 2022, 387 stran. ISBN 9788076373440. info
  • POTTER, W. James. Digital media effects. Lanham: Rowman & Littlefield, 2021, ix, 253. ISBN 9781538141014. info
  • HIGGINS, Eliot. Jsme Bellingcat : vyšetřovatelé globálního zločinu a neohrožená budoucnost žurnalistiky. Translated by Viktor Janiš. Vydání první. Praha: N media, a.s., 2021, 208 stran. ISBN 9788090792296. info
  • SYROVÁTKA, Jonáš. Role nestátních aktérů v boji s hybridními hrozbami (Role of Non-state Actors in the Fight Against Hybrid Threats). In Jaroslav Kurfürst, Jan Paďourek. Za zrcadlem : hybridní válka jako staronový fenomén mezinárodních vztahů. Praha: Academia, 2021, p. 222-234. Edice Společnost, sv. 48. ISBN 978-80-200-3237-9. URL info
  • ARO, Jessikka. Putinovi trollové : skutečné příběhy z frontových linií ruské informační války. Translated by Lenka Fárová. Vydání první. Praha: N media a.s., 2019, 376 stran. ISBN 9788090792210. info
  • NUTIL, Petr. Média, lži a příliš rychlý mozek : průvodce postpravdivým světem. První vydání. Praha: Grada, 2018, 189 stran. ISBN 9788027107162. URL info
  • GREGOR, Miloš and Petra MLEJNKOVÁ. Nejlepší kniha o fake news, dezinformacích a manipulacích!!! 1. vydání. Brno: CPress, 2018, 142 stran. ISBN 9788026418054. info
  • MACKOVÁ, Alena. Nová média v politické komunikaci : politici, občané a online sociální sítě (New media in political communication : politicians, citizens and social networking sites). 1. vyd. Brno: Masarykova univerzita, Fakulta sociálních studií, Mezinárodní politologický ústav, 2017, 241 pp. Monografie, sv. č. 66. ISBN 978-80-210-8745-3. info
  • SPARKS, Glenn Grayson. Media effects research : a basic overivew. Fifth edition. Boston: Cengage Learning, 2016, xx, 348. ISBN 9781305077478. info
  • LUHMANN, Niklas. Realita masmédií. Translated by Katrin Vodrážková. Vydání první. Praha: Academia, 2014, 143 stran. ISBN 9788020023339. info
  • MACEK, Jakub. Poznámky ke studiím nových médií (Notes on new media studies). 1. vyd. Brno: Masarykova Univerzita, 2013, 200 pp. ISBN 978-80-210-6476-8. info
  • SCHULZ, Winfried. Analýza obsahu mediálních sdělení. Edited by Irena Reifová, Translated by Barbara Köpplová. 3. nezměněné vyd. Praha: Karolinum, 2011, 149 s. ISBN 9788024619804. info
  • MCLUHAN, Marshall. Jak rozumět médiím : extenze člověka. Edited by Jan Jirák, Translated by Miloš Calda. 2., rev. vyd. Praha: Mladá fronta, 2011, 399 s. ISBN 9788020424099. info
  • POSTMAN, Neil. Ubavit se k smrti : veřejná komunikace ve věku zábavy. Edited by Irena Reifová. 2., opr. vyd. Praha: Mladá fronta, 2010, 204 s. ISBN 9788020422064. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Hana Antonínová. Čtvrté, rozšířené a p. Praha: Portál, 2009, 639 stran. ISBN 9788073675745. info
  • HALLIN, Daniel C. and Paolo MANCINI. Systémy médií v postmoderním světě : tři modely médií a politiky. Translated by Tomáš Trampota. Vyd. 1. Praha: Portál, 2008, 367 s. ISBN 9788073673772. info
  • British library and information schoolsthe research of the department of information science, City University London. Edited by David Bawden. Bradford, England: Emerald Group Publishing, 2007, 183 p. ISBN 9781846636028. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost : [stručný úvod do studia médií a mediální komunikace]. Vyd. 2. Praha: Portál, 2007, 207 s. ISBN 9788073672874. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003, 207 s. ISBN 80-7178-697-7. info
  • BRYANT, Jennings and Susan THOMPSON. Fundamentals of media effects. Boston: McGraw-Hill, 2002, xix, 395. ISBN 0072435763. info
  • MCLUHAN, Marshall. Člověk, média a elektronická kultura : výbor z díla. Translated by Irena Přibylová - Martin Krejza. Vyd. 1. Brno: Jota, 2000, 415 s. ISBN 8072171283. info
  • BOLTER, Jay David and Richard A. GRUSIN. Remediation : understanding new media. 1st MIT Press pbk. ed. Cambridge, Mass.: MIT Press, 2000, xi, 295. ISBN 0262522799. info
  • KUNCZIK, Michael. Základy masové komunikace. Vyd. 1. Praha: Karolinum, 1995, 307 s. ISBN 807184134X. info
Teaching methods
Practical exercises, project, critical work with texts and media messages of various types, discussion
Assessment methods
Elaboration of individual topic, evaluation of continuous reading, attendance
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2025/ISKM38