FF:MUI_25 Public Relations I. - Course Information

MUI_25 Public Relation in Museum Practice I.

Faculty of Arts
Autumn 2000

Extent and Intensity

2/0/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 7 fields of study the course is directly associated with, display

Syllabus

Introduction, basic terms, literature.
Museums and society; role of museums in society - communication and collaboration.
Museum as a part of culture; museum and politics; museums as a maker of national and regional identity, mass culture; available time.
Museums and central and local government and authorities, non-replaceable role of museums.
Museum's visitors; factors influencing museum visiting; things that go to make up the visit experience.
Competitive (rival) environment.
Communication with mass media.
Impact of museums ouside and inside of museum organisation, Image. Advertising.
Museums and amateur clubs, museum societies, siciety of friends, lobbying.
Professional organisations and society.
Consumer research and opinion poll.

Literature

Další literatura dle zadání vyučujícího
MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
Museum culture : histories, discourses, spectacles. Edited by Daniel J. Sherman - Irit Rogoff. London: Routledge, 1994, xx, 301 s. ISBN 0-415-09273-6. info
BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info

Assessment methods (in Czech)

Přednáška; zápočet - písemný test, znalost odpřednášené látky a zadané literatury

Language of instruction

Czech

Follow-Up Courses

Further Comments

The course is taught annually.
The course is taught: every week.