AJ22073 Language of Advertising

Faculty of Arts
Autumn 2008
Extent and Intensity
0/2/0. 2 credit(s) (plus 3 credits for an exam). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
Teacher(s)
prof. PhDr. Ludmila Urbanová, CSc. (lecturer)
Mgr. Jana Pelclová, Ph.D. (seminar tutor)
Guaranteed by
Jeffrey Alan Vanderziel, B.A.
Department of English and American Studies – Faculty of Arts
Contact Person: Tomáš Hanzálek
Timetable
Mon 11:40–13:15 G22
Prerequisites
Knowledge of pragmatics and sociolinguistics, application of theoretical knowledge in discourse analysis of the genre
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 12 fields of study the course is directly associated with, display
Course objectives
The course explains the role of language in advertising and the symbiosis of aspects influenc-ing the process of advertising (psychological, legal, ethical, economic etc.). Contextual approach to language study is the central issue in the analysis of different types of advertise-ments. Literature: Thomas, J., Meaning in Interaction. Longman 1995.
Syllabus
  • The study of specific discourse genres is not be complete without a thorough anylysis of the language of advertising, which in contemporary linguistics represents a pereferred field of investigation, mainly in diploma and dissertation topics. Advertising in different channels of communication (spoken on TV and on the radio, printed in newspapers, magazines and leaflets) is the area of interest which is closely linked with the conative function of language and persuasive strategies.
Literature
  • THOMAS, Jenny. Meaning in interaction : an introduction to pragmatics. Harlow: Longman, 1995, xii, 224. ISBN 0582291518. info
Assessment methods
Seminar assessment: presentations during the term, essay (7 pages) at the end of the term
Language of instruction
English
Further Comments
The course is taught once in two years.
The course is also listed under the following terms Autumn 1999, Autumn 2000, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Spring 2010, Spring 2011, Autumn 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2017, Spring 2018, Autumn 2019, Autumn 2025.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2008/AJ22073