MUKS31 Public Relations in Museum Practice I.

Faculty of Arts
Autumn 2013
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
Guaranteed by
Mgr. Lucie Jagošová, DiS., PhD.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucie Valášková
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Timetable
Fri 12:30–16:35 K32
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to open to students the topic of public relations in the field of museum institutions. Course targets the museum as integral part of cultural sphere of society, museum and its corporate identity, culture and image, cooperation of museums and media and other subjects, themes as promotion and advertising, communication with massmedia etc. At the end of this course students should be able to understand and apply gained knowledge to the field of museums and other cultural institutions.
Syllabus
  • 1. Introduction, basic terms, literature.
  • 2. Museums and society; role of museums in society - communication and collaboration.
  • 3. Museum as a part of culture; museum and politics; museums as a maker of national and regional identity, mass culture; available time.
  • 4. Museums and central and local government and authorities, non-replaceable role of museums.
  • 5. Museum's visitors; factors influencing museum visiting; things that go to make up the visit experience.
  • 6. Competitive (rival) environment.
  • 7. Communication with mass media.
  • 8. Impact of museums ouside and inside of museum organisation, Image. Advertising.
  • 9. Museums and amateur clubs, museum societies, siciety of friends, lobbying.
  • 10. Professional organisations and society.
  • 11. Consumer research and opinion poll.
Literature
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • ČEPELKA, Oldřich. Práce s veřejností v nepodnikatelském sektoru. 1. vyd. Liberec : Nadace Omega, 1997. 243 s. ISBN 80-902376-0-6.
  • ČERNÁ, Jitka, KAŠÍK, Milan, KUNZ, Vilém. Public relations (Komunikace organizací). 1. vyd. Praha : Vysoká škola finanční a správní, o. p. s., 2006. 87 s. ISBN 80-86754-65-0.
  • DOLEŽAL, Michael. Public relations a veřejné mínění : distanční studijní opora. 1. vyd. Brno : Masarykova univerzita, Ekonomicko-správní fakulta, 2005. 86 s. ISBN80-210-3658-3.
  • Falk, John - Dierking, Lynn D.: Learning from Museums. Visitor Experiences and the Making of Meaning. Walnut Creek - LAnham - New York - Oxfor, Altamira 2000
  • Hein, George E.: Learning in the Museum. London Routledge 2002
  • HLAVÁČEK, Libor. Public relations nejsou reklama. 1. vyd. Praha : Ministerstvo obrany České republiky - AVIS, 1999. 97 s. ISBN 80-7278-023-9.
  • Hooper-Greenhill, Eilean: The Educational Role of the Museum. London and New York, Routledge 2003
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha : Grada, 2005. 304 s. ISBN 80-247-1104-4.
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • Naše muzejnictví v minulém desetiletí II. čili Muzejníkovo soužití s médii a politiky : sborník příspěvků z muzeologického semináře (12. – 13. června 2003). Hodonín : Masarykovo muzeum v Hodoníně, 2004.
  • NĚMEC, Petr. Public relations : komunikace v konfliktních a krizových situacích. 1. vyd. Praha : Management Press, 1999. 125 s. ISBN 80-85943-66-2.
  • NĚMEC, Petr. Public relations : praxe komunikace s veřejností. 1. vyd. Praha : Management Press, 1996. 167 s. ISBN 80-85943-20-4.
  • NĚMEC, Petr. Public relations : zásady komunikace s veřejností. 1. vyd. Praha : Management Press, 1993. 114 s. ISBN 80-85603-26-8.
  • OLŠOVSKÁ, Lucie, MIHALKA, Libor. Public relations pro malé a střední firmy. 1. vyd. Ostrava : Ostravská univerzita, Pedagogická fakulta, 2003. 54 s. ISBN 80-7042-286-6.
  • SHERMAN, Daniel J. (ed.). Museum Culture : Histories, Discourses, Spectacles. London : Routledge, 1994. 301 s. ISBN 0-415-09273-6.
  • Talboys, Graeme K.: Museum Educator's Handbook. Aldershot, Gower 2000
  • ŽÁRY, Ivan. Public relations. Bratislava : Univerzita Komenského, 1996. 114 s. ISBN 80-223-1018-2.
Teaching methods
lectures, group projects
Assessment methods
Teaching of the course consists of lectures and presentations of student works to the topics of museum work with the public. During the course students prepare text and oral presentation of student team works to the topic. At the end of the course is written test.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2014.
  • Enrolment Statistics (Autumn 2013, recent)
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