FAVKh008 Posters, Trailers, Bonuses: Film Paratexts Analysis Seminar

Faculty of Arts
Autumn 2020
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Martin Kos, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Pavel Skopal, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Supplier department: Department of Film Studies and Audiovisual Culture – Faculty of Arts
Timetable
Sat 7. 11. 14:00–17:40 C34, Sat 12. 12. 14:00–17:40 C34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 0/10, only registered: 0/10, only registered with preference (fields directly associated with the programme): 0/10
fields of study / plans the course is directly associated with
there are 18 fields of study the course is directly associated with, display
Course objectives
The aim of the course is to explain possibilites of film paratext analysis, focusing to the types of material circulating around particular film products (posters, trailers, presskits, bonus materials on DVD etc.). Through an introduction and individual or collective exercise of analytic terms, the course will offer a broader insight to ways how paratexts work not merely as a part of promotional strategies, but also as a tool for creating of meanings and audiences' expectations.
Learning outcomes
Students will be able to:
- explain main terms of film paratext analysis;
- understand various types of promotional and bonus material;
- embrace paratext analysis techniques.
Syllabus
  • 1. Theory of Paratexts,
  • 2. Trailers, posters,
  • 3. Bonus Materials,
  • 4. Prequels, Sequels and Transmedia,
  • 5. Viewer-Created Paratexts.
Literature
  • GRAY, Jonathan (2010): Show Sold Separately. Promos, Spoilers, and Other Media Paratexts. New York – London: New York University Press.
Teaching methods
Reading, class discussions, individual and group projects.
Assessment methods
A mandatory attedance in seminars, presentation during the semester, essay.
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2020/FAVKh008