FF:MUI_05 Museum Management II. - Course Information
MUI_05 Organisation and Management of Museums II.
Faculty of ArtsSpring 2013
- Extent and Intensity
- 2/0/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- PhDr. Jan Dolák, Ph.D. (lecturer)
- Guaranteed by
- PhDr. Jan Dolák, Ph.D.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucie Valášková
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts - Timetable
- Thu 9:10–10:45 K23
- Prerequisites (in Czech)
- MUI_04 Museum Management I.
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Course objectives
- The main objectives of the course are the following:
acquainting students with management of museums;
acquainting students with marketing of museums;
application theory in practice - Syllabus
- Museums societies and its functions.
- Collection management.
- Communication; manners and protocol.
- Marketing, basic terms, literature.
- Marketing mix, Market analysis, advertising, public relations.
- Museums and marketing.
- Fundraising and sponsorship.
- Literature
- Museums - management. Wien, MANZsche Verlags- und Universitätsbuchhandlund 1991. s. 248. ISBN 3-214-082191
- Statut ICOM a Stanovy AMG
- Verhaar, Jan: Management and Organization. Amsterdam, Renwardt Academie
- The Management Needs of Museum Personnel. Amsterdam Reinward Academie
- Fahy, Anne: Collections Management. London - New York, Routledge 1995, s. 304. ISBN 0-415-11283-4
- FOPP, Michael A. Managing museums and galleries. London: Routledge, 1997, ix, 241 s. ISBN 0-415-09496-8. info
- MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
- Organizační chování :jak se každý den chovají spolupracovníci, nadřízení, podřízení, obchodní partneři či zákazníci. Edited by František Bělohlávek. 1. vyd. Olomouc: Rubico, 1996, 343 s. ISBN 80-85839-09-1. info
- DOLANSKÝ, Václav, Vladimír MĚKOTA and Vladimír NĚMEC. Projektový management. Vyd. 1. Praha: Grada, 1996, 372 s. ISBN 8071692875. info
- BOWMAN, Cliff. Strategický management. Translated by Jiří Vejdělek. Vyd. 1. Praha: Grada Publishing, 1996, 147 s. ISBN 8071692301. info
- MAJARO, Simon. Základy marketingu. Translated by Stanislav Jurnečka. 1. vyd. Praha: Grada, 1996, 308 s. ISBN 8071692972. info
- SCHULTZ, Don E. Moderní reklama - umění zaujmout. Edited by Bohdana Kropelnická. Vyd. 1. Praha: Grada, 1995, 668 s. ISBN 8071690627. info
- MCCARTHY, E. Jerome and William D. PERREAULT. Základy marketingu. Translated by Dana Bursíková. 1. vyd. Praha: Victoria Publishing, 1995, 511 s. ISBN 80-85605-29-5. info
- Museum management. Edited by Kevin Moore. London: Routledge, 1994, xi, 298. ISBN 0415112796. info
- Management. Edited by Heinz Weihrich - Harold Koontz. [1. vyd.]. Praha: Victoria Publishing, 1993, 659 s. ISBN 80-85605-45-7. info
- GRUBER, David. Jak si vychutnat zuřícího šéfa. Ostrava: Gruber-TDP, 1992. ISBN 80-900680-2-2. info
- Museums 2000 : politics, people, professionals and profit. Edited by Patrick John Boylan. London: Museums Association in conjunction with Routledge, 1992, vii, 203 s. ISBN 0-415-05455-9. info
- Teaching methods
- lectures, group projects
- Assessment methods
- lectures, oral exam
- Language of instruction
- Czech
- Further Comments
- Study Materials
The course is taught annually.
- Enrolment Statistics (Spring 2013, recent)
- Permalink: https://is.muni.cz/course/phil/spring2013/MUI_05