MUI_292 Museum practice - guerilla marketing for Mendel museum

Faculty of Arts
Spring 2014
Extent and Intensity
2/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
PhDr. BcA. Darina Hlinková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. BcA. Darina Hlinková, Ph.D.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Pavel Holman
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Timetable
Mon 10:50–12:25 pracovna
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25, only registered with preference (fields directly associated with the programme): 0/25
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives (in Czech)
Na konci tohoto kurzu bude student schopen: Porozumět vytváření propagační strategie a PR pro muzejní projekty za užití technik guerilla marketingu. Prakticky si připravit a realizovat propagační projekt.
Syllabus (in Czech)
  • Seznámení se s muzeem. Seznámení se s projektem Vytvoření propagačního projektu. Jeho realizace. Evaluace
Literature
  • LEVINSON, Jay Conrad. Guerilla marketing : nejúčinnější a finančně nenáročný marketing! 2. vyd. Brno: Computer Press, 2011, 326 s. ISBN 9788025135464. info
  • PATALAS, Thomas. Guerillový marketing : jak s malým rozpočtem dosáhnout velkého úspěchu. Translated by Daniel Helekal. 1. vyd. Praha: Grada, 2009, 191 s. ISBN 9788024724843. info
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha: Grada, 2005, 304 pp. ISBN 80-247-1104-4. info
Language of instruction
Czech
Further Comments
Study Materials
The course is taught once in two years.
The course is also listed under the following terms Spring 2026.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2014/MUI_292