MUKS38 Museums and Audience

Faculty of Arts
Spring 2016
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
Guaranteed by
prof. Mgr. Jiří Macháček, Ph.D.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Tomáš Jirák
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course to continue with the topic of museum public relations and open themes as museological research of museum public, museum professions in the field of public relations and museum education, typology of their activities, museum audiences and the public, specifics of museum work with children, adults and seniors and several professional and leisure time groups, museum education and museum presentation forms and interactive activities and programms for visitors. At the end of this course students should know, who is the museum public and how to work with several groups.
Syllabus
  • 1. Museum and school, museum and school cooperation, activities for pupils and students, activities for teachers. 2. Work with children and youth, leisure time museum clubs, education of future museum audiences. 3. Museums and adults, leisure time museum clubs and associations by museums and another activities. 4. Interactive activities for visitors, using of new information and communication technologies. 5. Effectiveness of museum presentation forms on museum audiences. 6. Museum communication. Museum as medium. 7. Information kiosks in museums. 8. Museum as a source of sciences, cooperation among scientific institutions, researchers in museums. 9. Cooperation with other governmental and nongovernmental institutions. 10. Practical use of several elements of museum public relations.
Literature
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • FALK, John H., DIERKING, Lynn D. Learning from Museums : Visitor Experiences and the Making of Meaning. Oxford : AltaMira Press, 2000. 272 s. ISBN 0-7425-0295-3.
  • HEIN, George E. Learning in the Museum. London, New York : Routledge, 2002. 203 s. ISBN 0-415-09776-2.
  • HOOPER-GREENHILL, Eilean. Museums and their Visitors. 2. vyd. London : Routledge, 1996. 206 s. ISBN 0-415-06857-6.
  • HOOPER-GREENHILL, Eilean. The Educational Role of the Museum. London, New York : Routledge, 1994. 340 s. ISBN 0-415-11287-7.
  • Chadwick, Alan - Stannett, Annette: Museums and Adults Learning: perspectives from Europe. London 2000
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha : Grada Publishing
  • Kirshenblatt-Gimblett, Barbara: Destination Culture. Tourism, Museums, and Heritage. Berkeley - Los Angeles - London, University of California Press 1998
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • Muzeum a publikum/Museum and Public : sborník ze semináře/Seminar Proceedings. Opava : Slezské muzeum Opava, 1990. 97 s.
  • Runyard, Sue - French. Ylva: Marketing and Public Relations Handbook. Walnut Creek Altamira 1999
  • SHERMAN, Daniel J. (ed.). Museum Culture : Histories, Discourses, Spectacles. London : Routledge, 1994. 301 s. ISBN 0-415-09273-6.
  • SUK, Richard. Výzkum návštěvnosti muzeí III. Praha : Muzeologický kabinet při Národním muzeu v Praze, 1970. 123 s.
  • Thomas, Selma - Mintz, Ann: The Virtual and the Real. Media in the Museum. Washington, American Association of Museums 1998
  • TALBOYS, Graeme K. Museum Educator s Handbook. Aldershot, Brookfield : Gower, 2000. ISBN 0-556-08173-3.
Teaching methods
lectures, group projects
Assessment methods
Teaching of the course consists of lectures and presentations of student works to the topics of museum work with the public. During the course students prepare text and oral presentation of student team works to the topic. At the end of the course is oral exam.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2003, Spring 2004, Spring 2006, Spring 2007, Spring 2008, Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015, Spring 2018, Spring 2019, Spring 2021.
  • Enrolment Statistics (Spring 2016, recent)
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