FAVz071 Konference SIECE 2018

Filozofická fakulta
jaro 2018
Rozsah
2/0/0. 5 kr. Ukončení: zk.
Vyučující
Mgr. Šárka Jelínek Gmiterková, Ph.D. (přednášející)
Garance
prof. PhDr. Jiří Voráč, Ph.D.
Ústav filmu a audiovizuální kultury – Filozofická fakulta
Dodavatelské pracoviště: Ústav filmu a audiovizuální kultury – Filozofická fakulta
Předpoklady
None.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
předmět má 12 mateřských oborů, zobrazit
Cíle předmětu
At the end of the course students should be able to:
understand current developments in online distribution of audiovisual content from the perspective of relatively small, peripheral, and fragmented (in terms of population, languages, infrastructures, capital) media markets.
Osnova
  • The course consists of lectures, panels and discussions of the Seventh Annual Screen Industries in East-Central Europe Conference (SIECE). Final program of the conference will be published in late March / early April. The conference will take place on May 22nd and 23rd in Prague, in National Film Archive.
  • The Seventh Annual Screen Industries in East-Central Europe Conference (SIECE) shifts attention to the current developments in online distribution of audiovisual content. Distribution is the least visible, but, in many ways, the most influential sphere of the ecology of today’s screen industries. Powerful distributors virtually act as gatekeepers in both economic and cultural terms. They control financial flows, rights management and exploitation, marketing, and the access of audiences to audiovisual cultures, by determining what we can see, when, where, in what language, and on which platforms. In terms of business models and practices, no other sector of today’s media industries is undergoing such fast and unpredictable transformations. Distributors are adapting to various aspects of digitalization and convergence, to changing consumer behavior, and to growing global competition. On one hand, distribution remains locked in a close relationship with and influenced by established practices in home video, broadcasting, and cinema exhibition, as well as established viewing habits related to them. On the other hand, a new distribution paradigm has emerged after IT companies like Google, Apple and Amazon started directly competing and collaborating with Hollywood.
  • With the recent boom and diversification of audiovisual online services, accompanied by the growing importance of original content production for internet, the question of what is television becomes more pressing to media scholars than ever before. Catch-up services of FTA broadcasters or nonlinear OTT additions to cable networks have become less and less distinguishable from video-on-demand platforms such as Netflix. On the other hand, Netflix, YouTube and their many local counterparts have started experimenting with curatorial strategies that resemble television scheduling, while commissioning or developing original premium content that would give them advantage over their linear competitors.
  • New models of online distribution create new challenges to and are limited by the existing copyright system in the EU. European Commission’s Digital Single Market strategy, aiming among others at removing barriers of cross- border circulation of audiovisual content, will significantly change the existing ecosystem of European screen industries. It urges both policymakers and media scholars to ask new questions about industry practices and regulatory frameworks, such as: Who benefits from the territoriality of the copyright, who would win and who would lose if distributors are prevented from territory-by-territory licensing? What are the real obstacles for increasing cross-border circulation of European audiovisual content, and how could such barriers be removed? How would EC’s regulatory initiatives affect diversity of AV content’s supply on one hand and informal media economies on the other?
  • While most current discussions focus on the US, Asia, and the biggest multinational moguls, the SIECE 7 Conference opens a space for approaching these industry trends and policy questions from the perspective of relatively small, peripheral, and fragmented (in terms of population, languages, infrastructures, capital) media markets. This small- market perspective brings issues to the fore such as digital barriers to access, localization of content, language barriers, or national cultural policy. Potential topics for papers and panels include, but are not limited to:
  • - Socio-economic characteristics of small on-demand markets.
  • - Short-format internet television and its place between online advertisement and broadcasting.
  • - Public-service media and its online strategies.
  • - National cultural policies vis-à-vis global platforms.
  • - European Commission’s Digital Single Market strategy and its potential impact on different stakeholders of small media systems.
  • - Digital curation and localization of content.
  • - Dis-intermediation or re-intermediation? The role of intermediaries in on-demand markets.
  • - Informal economy agents as distributors and cultural intermediaries.
  • - Marketing of online distribution platforms and their offerings; segmentation, targeting, and positioning.
  • - The impact of online platforms on theatrical distribution and festivals.
  • The Screen Industries in East-Central Europe pre-conference will investigate the region’s audiovisual media industries from all angles – local, transnational, economic, cultural, social, and political – and through a broad range of original scholarship delivered in the form of conceptual papers and empirical case-studies. A selection of the pre-conference proceedings will be published in a special English-language issue of the Czech Film Studies journal Iluminace (www.iluminace.cz).
  • The 2018 Screen Industries in East-Central Europe Conference (SIECE) will take place as a pre-conference to the 68th Annual Conference of ICA ‒ International Communication Association.
Literatura
  • Iluminace 4/2012, 3/2013, 3/2014
Výukové metody
series of conference papers
Metody hodnocení
written report
Vyučovací jazyk
Angličtina
Informace učitele
SCREEN INDUSTRIES IN EAST-CENTRAL EUROPE:
Online Distribution and Internet TV An ICA Pre-Conference
22-23 May 2018, National Film Archive, Prague, Czech Republic
CONFERENCE VENUE Ponrepo Cinema, Bartolomějská 11, Prague
Day 1: Tuesday 22 May Ponrepo Cinema
10:30 Welcome and Opening Remarks
11:00 Panel 1: The Digital Single Market Strategy and Small EU Markets
Marcin Adamczak /Adam Mickiewicz University/: Digital Single Market – Fulfilled European Dream or the New Nightmare?
Ulrike Rohn and Henry Loeser /Tallinn University - Baltic Film, Media, Arts and Communication School/: Understanding the Digital Single Market Initiative from a Small Market's Perspective - a Case Study in Estonia
Pavel Zahrádka /Palacký University Olomouc/: This Video Is not Available in Your Country: Geoblocking as the Protection of Cultural Diversity in Europe?
Radim Polčák /Masaryk University/: Regulatory Paradoxes in Digitised Cultural Heritage
Lunch break
14:00 Panel 2: Innovation in Online Distribution
Paul Stepan /FOKUS - Institute for Cultural and Media Economics/: Copyright, Innovation and Inertia – Digitalization of the Film Industry
Patrick Vonderau /Stockholm University/: Spotify Teardown: Interventionist Approaches to Music Streaming
Balázs Varga /Eötvös Loránd University/: Ants and Giants: Formal and Informal Practices of Online Film Circulation in Hungary
Jan Hanzlík /University of Economics Prague/: “A Paradise of Diversity”? Current Curatorial Strategies of VOD Platforms in Czechia
Coffee break
16:00 Keynote 1
Gillian Doyle /University of Glasgow/: Television Distribution in the Digital Era: PSBs, SVoDs, Content and Sustainability
Coffee break
17:45 Panel 3: Small Markets’ Policy Perspectives on Online Distribution and Data Infrastructures
Ira Wagman /Carleton University/: Small, Middle, Single, Test: Re-Scaling Peripheral Media Markets
Vicki Mayer /Tulane University/: The Second Coming: Media Aura for Data Centers
Philip Drake /Queen Margaret University/: Walking which Way? Assessing Digital Distribution Policies for European Film
Lydia Papadimitriou /Liverpool John Moores University/: Global Internet TV in a Small National Context: Netflix in Greece
19:30 Reception, Ponrepo Cinema
Day 2: Wednesday 23 May Ponrepo Cinema 9:30 Panel 4: Online Television
Aleksandra Milovanovic /University of Arts in Belgrade/: Web Series I-Island: Interactive Shift of Audiovisual Content in Adria Region
Derek Johnson /University of Wisconsin-Madison/: Competitors at Home, Collaborators Abroad: The International Strategies of US Broadcast Channels and Streaming Services
Aymar Jean Christian /Northwestern University/: Scaling Development: Local Value in Global TV Markets
Petr Szczepanik /Charles University in Prague/: Short-Form Web TV Programming as a Challenge to Public Service Media
11:30 Keynote 2
Stuart Cunningham /Queensland University of Technology/: The Challenge of Social Media Entertainment for Screen Industries and Policy
Lunch break
14:30 Keynote 3
Aram Sinnreich /American University/: Streaming Media as Battleground: How Online Media Serve as a Proxy War for Geopolitics
Coffee break
16:00 Panel 5: Compensation for Online Content Distribution and the Creative Work
Rudolf Leška /Štaidl Leška Advokáti / University of Finance and Administration/: Collective Rights Management as an Instrument of the National Cultural Policy in the Age of Globalisation
Christian Handke /Erasmus University Rotterdam/: Question of the Flat Rate for Music Online Content
Ivan David /Charles University in Prague/: Achieving a Balance: Negotiations between Authors and Producers in the AV Industry
Mark Deuze /University of Amsterdam/: Understanding #metoo, Gamergate and #paygap in the Gendered Context of Making Media
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