FF:MUB_018 Museum and Audience - Course Information

MUB_018 Museums and Audience

Extent and Intensity

2/0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Lucie Jagošová, DiS., PhD. (lecturer)
doc. PhDr. Vladimír Jůva, CSc. (lecturer)

Guaranteed by

doc. PhDr. Vladimír Jůva, CSc.
Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucia Miškolciová
Supplier department: Museology – Department of Archaeology and Museology – Faculty of Arts

Timetable

Thu 18. 3. 9:00–12:40 M21, Thu 15. 4. 9:00–12:40 M21, Thu 6. 5. 9:00–12:40 M21, Thu 27. 5. 9:00–12:40 M21

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives

The aim of the course is to understand to specifics of functioning of museum institution towards its internal and external public. Aims fulfilling is based on understanding to terminological and legislative Framework, typology of public services for museum visitors and possibilities of its empiric research. Through the development and applying of common knowledge to specific groups of museum audiences brings understanding to the difference in educational programms and materials preparation for each of group and capability to implement it in practice.

Learning outcomes

- summarize starting points, basic documents and actual state of approach of museums to the public;
- characterize several key groups in museum education;
- design adequate methods and approaches towards different visitor groups and models of museum visitors research

Syllabus

• Introduction to museum work with the public, terminology and sources for the field of museum audiences.
• Legislative, normative, ethic a kurikular Framework for museum activities for the public.
• Empiric research of museum audiences – kvantitative and kvalitative methodology, types of realised studies.
• Categories of public services for museum audiences.
• Museums and education. Phases of preparation and realisation of museum education activities.
• Museum visitor – specifics of museum visit and its impact.
• Children as a group of museum visitors, specifics of cooperation of museum and school, family visitors in museums.
• Adult visitors in museums.
• Seniors as a specific group of museum visitors.
• Museums and social inclusion. Visitors with special needs.
• Museum professions – museum workers in the sphere of museum public relations.
• Professional training and key competencies in museum work.

Literature

• AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
• FALK, John H., DIERKING, Lynn D. Learning from Museums : Visitor Experiences and the Making of Meaning. Oxford : AltaMira Press, 2000. 272 s. ISBN 0-7425-0295-3.
• HEIN, George E. Learning in the Museum. London, New York : Routledge, 2002. 203 s. ISBN 0-415-09776-2.
• HOOPER-GREENHILL, Eilean. Museums and their Visitors. 2. vyd. London : Routledge, 1996. 206 s. ISBN 0-415-06857-6.
• HOOPER-GREENHILL, Eilean. The Educational Role of the Museum. London, New York : Routledge, 1994. 340 s. ISBN 0-415-11287-7.
• Chadwick, Alan - Stannett, Annette: Museums and Adults Learning: perspectives from Europe. London 2000
• KESNER, Ladislav. Marketing a management muzeí a památek. Praha : Grada Publishing
• Kirshenblatt-Gimblett, Barbara: Destination Culture. Tourism, Museums, and Heritage. Berkeley - Los Angeles - London, University of California Press 1998
• Muzeum a publikum/Museum and Public : sborník ze semináře/Seminar Proceedings. Opava : Slezské muzeum Opava, 1990. 97 s.
• Runyard, Sue - French. Ylva: Marketing and Public Relations Handbook. Walnut Creek Altamira 1999
• SHERMAN, Daniel J. (ed.). Museum Culture : Histories, Discourses, Spectacles. London : Routledge, 1994. 301 s. ISBN 0-415-09273-6.
• SUK, Richard. Výzkum návštěvnosti muzeí III. Praha : Muzeologický kabinet při Národním muzeu v Praze, 1970. 123 s.
• Thomas, Selma - Mintz, Ann: The Virtual and the Real. Media in the Museum. Washington, American Association of Museums 1998
• TALBOYS, Graeme K. Museum Educator s Handbook. Aldershot, Brookfield : Gower, 2000. ISBN 0-556-08173-3.

Teaching methods

lectures

Assessment methods

Teaching of the course consists of lectures and presentations of student works to the topics of museum work with the public. During the course students prepare text and oral presentation of student team works to the topic. At the end of the course is oral exam.

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.

• Enrolment Statistics (Spring 2021, recent)
  
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