DESB24 Data for service design

Faculty of Arts
Spring 2025
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Gabriela Godišková (lecturer)
Mgr. Tereza Kosnarová Venerová (lecturer)
Mgr. Tomáš Marek (lecturer)
Mgr. Simona Kramosilová (seminar tutor)
Guaranteed by
Mgr. Tomáš Marek
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course is a basic set of knowledge and skills for service design researchers (UX researchers). Under the guidance of lecturers from Masaryk University and from practice (e.g. Romana Trusinová, Heureka group), students will learn the basic techniques of working with quantitative data.
Learning outcomes
Upon completion of the course, learners will:
- be able to prepare a quantitative research plan
- be able to decide on the nature and type of the research sample and the method of recruitment,
- be able to prepare a quantitative research plan,
- be able to define research questions and hypotheses,
- be able to design a questionnaire correctly,
- analyze quantitative data in available applications and software,
- be able to navigate web traffic data (Google analytic and other tools),
- know the most common formats of standardized measurement scales used in UX and service design,
- be able to visualize quantitative information effectively.
Syllabus
  • 1. Introduction to quantitative research
  • 2. Research questions
  • 3. Questionnaire preparation
  • 4. Standardized scales for UX and service design
  • 5. Data analysis I
  • 6. Data analysis II
  • 7. Data analytics and tools
  • 8. Information Visualization
  • 9. Data presentation
Literature
  • SAURO, Jeff a James R. LEWIS, 2012. Quantifying the user experience: practical statistics for user research. Amsterdam ; Waltham, MA: Elsevier/Morgan Kaufmann. ISBN 9780123849687.
Teaching methods
Lectures, tutorials, exercises
Assessment methods
Completion of ongoing tasks, final presentation
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2025/DESB24