FF:RSb025 Tourism Marketing - Course Information
RSb025 Tourism Marketing
Faculty of ArtsSpring 2025
- Extent and Intensity
- 1/1/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- prof. PhDr. Josef Dohnal, CSc. (lecturer)
prof. PhDr. Josef Dohnal, CSc. (seminar tutor) - Guaranteed by
- prof. PhDr. Josef Dohnal, CSc.
Department of Slavonic Studies – Faculty of Arts
Contact Person: prof. PhDr. Josef Dohnal, CSc.
Supplier department: Department of Slavonic Studies – Faculty of Arts - Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- there are 8 fields of study the course is directly associated with, display
- Course objectives
- The aim of the course is gaining the necessary knowledge and skills in the field of tourism marketing. In the course the students will get acquainted with some problems of the science discipline, multidisciplinary connections of tourism and the basics of marketing. The lecture will be focused as well on the analyses of external and internal environment, marketing strategy, marketing objectives, marketing mix and market segmentation.
- Learning outcomes
- After finishing the course, the student will be able:
- to orient in the field of tourism marketing;
- to process the marketing analyses, strategies, etc. - Syllabus
- - Tourism, Its Typology, Geography and Historical Development
- - The Economic Importance of Tourism and Its Policy
- - Tourism Management
- - Tourism Marketing
- - Marketing Analysis
- - Marketing Strategy
- - Market Segmentation
- - Marketing Mix
- - Destination Marketing (the Czech Republic, Russia, Poland)
- Literature
- VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Marketing cestovního ruchu (Tourism Marketing). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 134 pp. ISBN 978-80-210-4240-7. info
- HALL, C. Michael and Stephen PAGE. The geography of tourism and recreation : environment, place and space. 3rd ed. London: Routledge, 2006, xxi, 427. ISBN 0415335612. info
- KIRÁĽOVÁ, Alžbeta. Marketing : destinace cestovního ruchu. Vyd. 1. Praha: Ekopress, 2003, 173 s. ISBN 8086119564. info
- PÁSKOVÁ, Martina and Josef ZELENKA. Výkladový slovník cestovního ruchu. [Praha]: Ministerstvo pro místní rozvoj, 2002, 448 s. info
- MALÁ, Vlasta. Základy cestovního ruchu. Vyd. 1. V Praze: Vysoká škola ekonomická v Praze, 2002, 97 s. ISBN 8024504391. info
- MORRISON, Alastair M. Marketing pohostinství a cestovního ruchu. Translated by Dana Slámová. 1. vyd. Praha: Victoria Publishing, 1995, 523 s. ISBN 80-85605-90-2. info
- Teaching methods
- Theoretical preparation, presentations and group project.
- Assessment methods
- 80% attendance
Examination requirements: project (40%), mid-term test of knowledge (20%) and final written exam (40%)
Rating : A: 100–93; B: 92–85; C: 84–77; D: 76–69; E: 68–60; F: 59–0 - Language of instruction
- Czech
- Further Comments
- The course is taught annually.
The course is taught: every week.
- Enrolment Statistics (Spring 2025, recent)
- Permalink: https://is.muni.cz/course/phil/spring2025/RSb025