CJV_ICSDM International Communication Strategies

Celouniverzitní studia
jaro 2025
Rozsah
0/2. 2 kr. Ukončení: z.
Vyučováno kontaktně
Vyučující
prof. Elisabetta Gola (přednášející), PhDr. Mgr. Libor Štěpánek, Ph.D. (zástupce)
PhDr. Mgr. Libor Štěpánek, Ph.D. (přednášející)
Garance
PhDr. Mgr. Libor Štěpánek, Ph.D.
CJV MU, oddělení pro CŽV/CST – Centrum jazykového vzdělávání
Kontaktní osoba: PaedDr. Marta Holasová, Ph.D.
Rozvrh
St 19. 2. až St 21. 5. St 12:00–13:40 213
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 8/15, pouze zareg.: 0/15, pouze zareg. s předností (mateřské obory): 0/15
Cíle předmětu
This course aims to equip students with the skills necessary for effective communication across languages and cultures. It brings together students from Masaryk University and the University of Cagliari to explore the dynamics of international communication. Delivered in English, the course offers a multilingual environment for students to learn and develop practical skills in writing, text design, content creation, content hierarchy, presentation skills, use of images and campaign management. In interactive and project-based sessions, the students will collaborate in international teams to design and execute a simple communication campaign, from initial planning to final presentation. By the end of the course, the students will have a better understanding of cross-cultural communication strategies, experience in participating in multilingual projects and enhanced competence in communicating scientific concepts through social media platforms.
Výstupy z učení
By the end of this course, the students will be able to: work in international teams; communicate a message clearly and engagingly across different languages and cultures; understand and apply principles of effective writing and text design; plan and design texts with a clear hierarchy of contents; use images in communication to maximise impact of their messages; plan and execute a simple communication campaign; present their work effectively orally.
Literatura
    doporučená literatura
  • ŠTĚPÁNEK, Libor a Janice de HAAFF. Academic English. 2. aktualizované vydání. Praha: Grada, 2018, 222 stran. ISBN 9788027108428. info
Výukové metody
Theoretical concepts (Introduction to effective communication strategies - writing principles and techniques; writing for different audiences; text design, hierarchy of contents, organisation of information, storytelling, use of images in communication, intercultural basics) will be presented in the form of interactive seminars. In the project (planning a communication campaign, setting objectives, target audience, tools and techniques, integrating multimedia content, project execution) and presentation and evaluation (effective presentation strategies, peer feedback strategies) sections, the participants are expected to take part in interactive activities and actively communicate with their MU colleagues and counterparts from the University of Cagliari.
Metody hodnocení
Participation & Collaboration (20%): Active involvement in class discussions and teamwork.
Project Work (40%): Quality and creativity of posts, images, and videos produced.
Final Presentation (20%): Delivery, content, and impact of the campaign presentation.
Peer and Self-Evaluation (20%): Feedback from peers and self-reflection on learning outcomes
Vyučovací jazyk
Angličtina
Informace učitele
Other sources:
https://www.routledge.com/Social-Media-Communication-Concepts-Practices-Data-Law-and-Ethics/Lipschultz/p/book/9781032246598?srsltid=AfmBOooFJCae0yfTtiAdL1thjZLPdjeLypRWBbMfkjAIMC8Q0ERQ9sOk
https://www.sciencedirect.com/science/article/pii/S2543925122000432
https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_02005.pdf
https://www.journals.uchicago.edu/doi/full/10.1086/729125

Films: The Social Dilemma (2020), Merchants of Doubt (2014), The Social Network (2010); Thank you for Smoking (2005);

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Předmět je vyučován každoročně.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/cus/jaro2025/CJV_ICSDM