BKH_KOPO Communication in the company

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
26/0/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. et Mgr. Tomáš Ondráček, Ph.D. (lecturer)
Guaranteed by
Mgr. et Mgr. Tomáš Ondráček, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
FORMA(K)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students will be able to interact with various events in a corporate environment. Students will be able to analyze communication events in the corporate environment concerning psychological, ethical (to some extent legal), and practical (audience, success, persuasiveness) aspects. Students will be able to give feedback and conduct evaluative communication. Students will be able to participate in negotiations and defend their position. Students will be able to articulate their position clearly and lead communication at different levels and roles within a business.
Learning outcomes
Upon completion of the course, the student will be able to: discuss, negotiate, and evaluate; analyze communication in the corporate environment; evaluate the acceptability and quality of communication in the corporate environment; evaluate the psychological and ethical aspects of various communication events in the corporate environment; evaluate the appropriateness of communication tools in the corporate environment; identify the types of audiences that participate in or are the target of communication events; articulate the basic definitions and aspects of communication in the corporate environment.
Syllabus
  • Communication in the corporate environment
  • Communication and its components
  • Psychological aspects of communication
  • Trust, willingness, cooperation, and persuasiveness
  • Ethical and legal aspects of corporate communication
  • Success, persuasiveness, accuracy, and quality of communication
  • Communication analysis
  • Internal communication
  • Communication channels in the company and their specifics
  • Communication channels and their specifics
  • Team communication
  • Evaluation of communication and feedback
  • Non-verbal communication in the company and its aspects
  • Communication in recruitment and negotiation of working conditions
  • External communication
  • Types of audiences and their specifics
  • Multimodal communication and polylogues
  • Negotiation
  • Other challenges of corporate communication
Literature
    required literature
  • TELLÉUS, Annika. Naslouchat je umění : jak účinně a pozitivně komunikovat. Translated by Helena Stiessová. Vydání první. Praha: Portál, 2022, 143 stran. ISBN 9788026218692. URL info
  • MOLEN, Hendrik Klaas Theo van d and Y. H. GRAMSBERGEN-HOOGLAND. Communication in organizations : basic skills and conversation models. Second edition. London: Routledge, Taylor & Francis Group, 2019, 1 online. ISBN 9781315147963. URL info
  • BĚLOHLÁVEK, František. Jak vést rozhovory s podřízenými pracovníky : výběrové, hodnoticí, obtížné a rozvojové pohovory. 2., rozšířené vydání. Praha: Grada, 2017, 186 stran. ISBN 9788027104338. URL info
    recommended literature
  • Speciální číslo o argumentaci online časopisu Filosofie Dnes: Filosofie Dnes, 2018 [online]. 10(2) [2021-14-05]. 1804-0969. Dostupné z: https://filosofiednes.ff.uhk.cz/index.php/hen/issue/view/23
  • THEAKER, Alison. The public relations handbook. Sixth edition. London: Routledge, Taylor & Francis Group, 2021, 1 online. ISBN 9780429298578. URL info
  • TOMANDL, Jan, Jaroslav ČUŘÍK, Kristýna MARŠOVSKÁ and Tereza FOJTOVÁ. Krizová komunikace : principy - zkušenosti - postupy. 1. vyd. Brno: Masarykova univerzita, 2020, 221 pp. ProMedia, sv. 1. ISBN 978-80-210-9636-3. info
  • Workplace communication. Edited by Leena Mikkola - Maarit Valo. New York: Routledge, Taylor & Francis Group, 2020, 1 online. ISBN 9780429196881. URL info
  • CHATFIELD, Tom. Critical thinking : your guide to effective argument, successful analysis & independent study. First edition. Los Angeles: Sage, 2018, vii, 314. ISBN 9781473947139. info
  • HOLÁ, Jana. Interní komunikace v teorii a praxi. [Pardubice]: Univerzita Pardubice, 2017, 159 stran. ISBN 9788075600998. info
Teaching methods
lectures, discussions, seminar papers, literature studies, practical exercises
Assessment methods
1. term paper analyzing a specific communication event in a company,
2. a presentation/practical exercise (based on the seminar paper),
3. (active participation in seminars and exercises),
4. oral examination to demonstrate the knowledge and skills acquired.
Any copying, recording, or taking out tests, use of unauthorized aids and communication devices, or any other interference with the objectivity of the examination (credit) will be considered a failure to meet the course requirements and a gross violation of the study regulations. As a result, the instructor will close the exam (credit) with a grade of "F" in the IS, and the dean will initiate disciplinary proceedings that may result in the termination of the course
Suppose the student enrolls in the course during their trip abroad. In that case, the same conditions apply, i.e., the student must write a seminar paper on the chosen topic and then take an oral examination where they will also present the seminar paper. It is recommended to contact the teacher at the beginning of the semester to agree on the topic of the thesis, study materials, and the course of completion.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 12 hodin.
Information on the extent and intensity of the course: tutorial 12 hodin.
Information on course enrolment limitations: Minimální počet pro otevření předmětu je 10 zapsaných studentů. / The minimum number of enrolled students to open the course is 10.
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/BKH_KOPO