BKR_SPDE Strategic planning in destination

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
0/0/0. 4 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Prerequisites (in Czech)
FORMA(K)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students strategic planning of cooperationa and coordination among stakeholders in a destination. It is essential to point out the importance of the corporate strategy that stimulates the stakeholders acitivy in a destination to fulfill the common target and development of a destination.
Learning outcomes
At the end of the course students should be able to define key terms (destination governance, destination management); to describe the process of the corporate strategy; to identify key stakeholder in a destination (their needs/interests); to define the vission (estimate destination potential; visitors needs and stakeholders interests); to set strategic goals, their pririties and options; to suggest tactics and resources applied in the strategy; to set indicators and monitoring.
Syllabus
  • Strategic planning in destination;
  • - strategic concepts (governance, destination mangement);
  • - corporate strategy;
  • - stakeholders in tourism;
  • - community cooperation;
  • - The cases of good practice.
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management : umění rozvíjet destinaci. První vydání. Praha: Grada, 2022, 336 stran. ISBN 9788027132188. URL info
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
    recommended literature
  • Strategic management in tourism. Edited by Luiz Moutinho. 2nd ed. Wallingford: CABI, 2011, x, 313. ISBN 9781845935887. info
  • MURPHY, Peter E. and Ann E. MURPHY. Strategic management for tourism communities : bridging the gaps. Clevedon: Channel View Publications, 2004, viii, 448. ISBN 1873150830. info
  • TRIBE, John. Strategy for tourism. Oxford: (G) Goodfellow, 2010, vi, 258. ISBN 9781906884079. info
Teaching methods
tutorials; self-study; seminar work; check test
Assessment methods
oral or/and written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 8 hodin.
Information on the extent and intensity of the course: tutorial 8 hodin.
The course is also listed under the following terms Spring 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/BKR_SPDE