MPH_DIBM Digital innovation of business models

Ekonomicko-správní fakulta
jaro 2025
Rozsah
0/2/0. 4 kr. Ukončení: zk.
Vyučováno kontaktně
Vyučující
Moein Beheshti, MBA (cvičící)
Ing. Mgr. Michal Krčál, Ph.D. (cvičící)
Ing. Dušan Mladenović, Ph.D. (cvičící)
doc. Ahad Zareravasan, PhD (cvičící)
Garance
doc. Ahad Zareravasan, PhD
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Vlasta Radová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Předpoklady
You are expected to understand the basics of strategic management and organizational strategy.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The goal of this course is to allow you to understand the companies from the business model perspective. Recently, new business models were built intensively on digital technologies or the existing business models have digitally transformed. E-business is booming. In this course, you will learn how to understand these changes and how to innovate or create new business models. The teaching in this course will be heavily based on various case studies of business models.
Výstupy z učení
At the end of this course, you will be able to:
- explain what is a business model, its parts, and how a transformation of a business model works,
- compare business models and analyze what caused their success/failure,
- design new or innovative an existing business model.
Osnova
  • Business models and their visual representations
  • E-business
  • Business model transformation
  • Business model case studies
Literatura
    povinná literatura
  • OSTERWALDER, Alexander a Yves PIGNEUR. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons, 2010, 278 s. ISBN 9780470876411. info
    neurčeno
  • CHAFFEY, Dave, Tanya HEMPHILL a David EDMUNDSON-BIRD. Digital business and e-commerce management. Seventh edition. Harlow, England: Pearson, 2019, xxxvii, 64. ISBN 9781292193335. info
Výukové metody
Tutorials, discussions, case studies, projects.
Metody hodnocení
The assessment in this project will consist from:
- class activity,
- mid-term,
- project.

Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Vyučovací jazyk
Angličtina
Informace učitele
The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is "Digital Transformation". Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.
Další komentáře
Předmět je vyučován každoročně.
Výuka probíhá každý týden.
Předmět je zařazen také v obdobích jaro 2023, jaro 2024.