MPR_PCER Tourism Policies

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
2/0/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Thu 10:00–11:50 P302a, except Thu 19. 9., except Thu 7. 11.
Prerequisites
Theoretical background of tourism, namely basic knowledge from the course Tourism (BPR_CERU).
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union, selected countries, and international organisations. New trends in Tourism are included as well.
Learning outcomes
At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy from the international point of view;
- to characterize new trends in tourism.

Syllabus
  • Theoretical part of tourism public policy
  • Economic aspects of tourism
  • Tourism planning
  • Key elements of tourism policy (instruments, bodies, targets)
  • Tourism policy in the Czech Republic (national and regional level)
  • Tourism policy in EU
  • Instruments and bodies of tourism policy in EU
  • Tourism policy in selected countries
  • International tourism policy
  • New trends in tourism
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
  • HALL, Colin Michael and John M. JENKINS. Tourism and public policy. 1st ed. London: Thomson, 1995, 116 s. ISBN 1861529988. info
    recommended literature
  • ELLIOTT, James. Tourism : politics and public sector management. London: Routledge, 1997, 279 s. ISBN 0415071585. info
  • HALL, Colin Michael. Tourism planning : policies, processes and relationships. 2nd ed. Harlow: Pearson Prentice Hall, 2008, xvii, 302. ISBN 9780132046527. info
  • MORRISON, Alastair M., Xinran Y. LEHTO and Jonathon G. DAY. The tourism system. Eighth edition. Dubuque: Kendall Hunt, 2018, xxiv, 515. ISBN 9781465299253. info
  • LOHMANN, Guilherme a Alexandre PANOSSO NATTO. Tourism Theory : concepts, models and systems. Wallingford: CABI Publishing, 2021. 272. ISBN 9781800621497.
  • VEAL, Anthony James. Leisure, sport and tourism, politics, policy and planning. 4th edition. Wallingford: CABI, 2017, xvii, 421. ISBN 9781780648040. info
Teaching methods
Lessons take form of lectures (once a week). The lectures by professionals are included as well (e.g. panel discussion). To stimulate students´ activity and participation the interactive index and the communication platform MS Teams are used. The course also includes a semester paper (essay).

Assessment methods
To sign for the exam, students must fulfil following requirements, see IS. // Concerning ERASMUS students there are no attendance requirements. They only submit the semester paper in required quality.
The exam has an oral form - the defence of the semester paper.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is also listed under the following terms Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/MPR_PCER