MAEU Marketing in the EU

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (seminar tutor)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in the EU (MAEU) The principal objective: familiarisation with the specific features of marketing on the international markets, especially the single EU market. The subject matter is based on lectures and exercises from Marketing I - Basics of the marketing management and Marketing II - Basics of the marketing communication and marketing research. The course will terminate the entire teaching of marketing. Concrete examples from firms will provide an object of analysing specific features of the marketing practice in the EU. Credit requirements: active participation in seminars.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2000.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2001/MAEU