PHMAEN Marketing in English

Faculty of Economics and Administration
Spring 2004
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Michael Doležal (lecturer)
Ing. Martin Krištof (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Thu 16:20–17:55 P103
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 51 student(s).
Current registration and enrolment status: enrolled: 0/51, only registered: 0/51, only registered with preference (fields directly associated with the programme): 0/51
Course objectives
To introduce the student to the basic concepts of marketing as well as the development and administration of marketing programmes. Students will be better able to make sound marketing decisions in an environment of uncertainty and develop managerial focus on the marketing decision elements (promotion, price, product, and distribution) faced by marketing management at the corporate and entrepreneurial levels of business.
Literature
  • MCCARTHY, Edmund Jerome and William D. PERREAULT. Basic marketing :a managerial approach. 10. ed. Homewood: Irwin, 1990, 18, 743 s. ISBN 0-256-06865-8. info
Language of instruction
English
Further Comments
The course is taught each semester.
Teacher's information
http://www.mhhe.com
The course is also listed under the following terms Spring 2003, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2004/PHMAEN