KVKAPR_T Communication and Public Relations

Faculty of Economics and Administration
Spring 2009
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zuzana Prouzová, Ph.D. (lecturer)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
Mgr. Simona Škarabelová, Ph.D.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Lenka Jílková
Timetable
Sat 28. 2. 14:35–17:55 T VTT2
Prerequisites
The course is intended for regular bacalar student in the field of Public Economics and Administration.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Communication and Public Relations (KVKAPR)
The goal of the course is to make students familiar with basics of public relations in a theoretical and practical way, so that they will be able to make a PR-audit of organization.
This is a specialisation course addressing the topic of Public Relations (PR), which since the 1980s have become one of the determining factors of successful management of not only profit-making, but also non-profit organisations. Despite that a number of non-profit organisations have an adverse attitude to PR. This attitude is logically erroneous, ill-conceived, superficial and impractical. PR s intention is not only to "work with the public", but to work with the public in a complex way, which is generally understood as making a good image or perception of the organisation by the public.
The instrument which is a necessary prerequisite for a functioning and efficient PR (and marketing and fund-raising as well) is communication, which is why it will be part of the course s general structure.
Syllabus
  • 1. turorial:
  • Introductory information on the content of the course and literature. Familiarization with principles of communication and PR in the public sector.
  • 1. seminar work assignment – PR-audit of chosen non-profit organization.
  • 2. tutorial:
  • Consultation about problems connected with studying DSO, problem points occurred during self-studying. Familiarization with events as main tools within PR.
  • 2. seminar work assignment – project of benefit event.
Literature
  • Škarabelová,S. Komunikace a Public Relations. Distanční studijní opora. MU Brno, 2003.
  • Čepelka, O. a kol.: Práce s veřejností v nepodnikatelském sektoru. Nadace Omega, Liberec 1997. ISBN 80-902376-0-6
Assessment methods
Examination requirement: seminar essay. Examination: oral with discussion of the seminar essay.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2006, Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
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